It’s Julia Barretto’s world, and we’re just living in it!
Julia is undeniably owning 2024. With a string of major achievements, blockbuster projects, and exciting ventures under her belt, the multi-faceted actress has cemented her place as a true superstar. And in case you need more proof, here’s everything that makes 2024, without a doubt, Julia Barretto’s year.
Trusted Brand Ambassador
Julia continues to shine beyond the screen as the face of new endorsements this year. She kicked off 2024 by being the calendar girl for Tanduay, which coincides with the brand’s 170th anniversary.
She has also been chosen to represent Casino Plus, Vaseline, Wellness Whispers, M&M’s, BELO, GAOC, and Pina Beauty Soap. Meanwhile, Penshoppe, Palmolive, and Ponds renewed their partnership with the actress—proof of her ever-growing credibility in the industry. These endorsement deals highlight Julia’s appeal and authenticity, which resonate with brands and fans alike.
Global Acclaim for Viu Original Series ‘Secret Ingredient’
April 2024 marked another milestone for Julia with the release of her Viu original series, ‘Secret Ingredient.’ The cross-cultural project, featuring Julia as an aspiring chef alongside South Korean actor Lee Sang Heon and Indonesian superstar Nicholas Saputra, earned the prestigious Silver Dolphin trophy for Branded Content Global Videos and Black Dolphin trophy for Best Cast/On-Camera Talent at the Cannes Corporate Media & TV Awards 2024. The series made history as the first from Viu to be chosen from over 800 entries across 46 countries.
The show also clinched wins at the Asian Academy Creative Awards 2024, where it was named the National Winner for Best Branded Programme and Best Original Production by a Streamer (Fiction) in the Philippines.
Her involvement in this project further solidifies her international star status, with ‘Secret Ingredient’ making waves in the Philippines, Indonesia, South Korea, and beyond.
Stellar Year on the Big Screen: Box-Office Success of ‘Un/happy for You’
Julia marked the start of her 2024 acting journey with ‘Ikaw Pa Rin Ang Pipiliin Ko,’ where she starred alongside multi-awarded actor Aga Muhlach in a moving story about two people brought together by their passion for music.
Her big-screen victory continued with ‘Un/happy for You,’ Julia’s hugely successful reunion film with Joshua Garcia. The movie debuted to critical acclaim and phenomenal blockbuster results, raking in a P20.5 million first-day domestic gross and an impressive P450 million worldwide total by the end of its theatrical run, making it the most successful JoshLia film to date.
The film, directed by Petersen Vargas, tells the bittersweet story of two ex-lovers who cross paths two years after their breakup. Julia and Joshua’s undeniable chemistry reignited the magic of their on-screen partnership, and the film’s success has only fueled anticipation for their next big project together.
MMFF Comeback with ‘Hold Me Close’
Julia is set to make waves once again as she returns to the big screen with ‘Hold Me Close,’ Viva Films’ official entry to the 50th Metro Manila Film Festival (MMFF). The romantic-fantasy film marks Julia’s second collaboration with Carlo Aquino and director Jason Paul Laxamana, and fans are excited to see her take on the role of Lynlyn, a clairvoyant girl.
Not only is this Julia’s much-anticipated return to MMFF after her 2016 appearance in ‘Vince and Kath and James,’ but it also signals a fresh chapter in her already illustrious film career.
Filmed in Japan, audiences can catch ‘Hold Me Close’ this December 25 in cinemas nationwide.
More Than an Actress: Entrepreneur and Digital Maven
Beyond her thriving career as an actress and brand endorser, Julia has also carved her path as an entrepreneur and social media powerhouse.
Her own brand, The Juju Club, offers a range of chic products including swimwear, eyewear, and more— showing her impeccable eye for trends. Meanwhile, her YouTube channel boasts nearly 1.4 million subscribers, where fans eagerly follow her for lifestyle tips, behind-the-scenes moments, and a glimpse into her personal life.
Julia’s ventures prove that her influence transcends the screen, as she continues to captivate audiences in fashion and digital spaces alike.
2025 and Beyond: A Year of Greater Triumphs
Looking ahead, Julia is set to dominate 2025, with a slew of exciting projects in the pipeline. At the trade launch of TV5 last November, Julia was named the newest host of ‘Artista Academy.’ And after making her TV5 drama debut in 2021 with ‘Di Na Muli,’ Julia is gearing up for her highly anticipated acting comeback on the network with TV5’s biggest primetime series next year, ‘Hello, Heaven.’
With these two major projects, fans can expect nothing less than an exceptional display of Julia’s versatility in both acting and hosting.
With 2024 being just the beginning, the actress is showing no signs of slowing down. Get ready to see more of Julia as she continues to light up both the small and big screens with her undeniable talent.
