A whole generation may remember Darigold Milk, a popular line of American dairy products that Filipinos used to enjoy until the 1970s. The good news is Darigold Milk is back today, ready to rekindle its bond with those who cherish the nostalgia and a whole new generation of Filipino Gold Getters, people who strive to be better in their daily adventures, with their innovative and nutritious milk products.
But young people today will likely not know what Darigold Milk is and what they’re all about, as the brand pulled out from the country before they were born. Here’s a quick refresher on the storied history and legacy of the American dairy brand in the Philippines.
1920s-1960s: Darigold Milk arrived in the Philippines, bringing a taste of America to Filipino families. The brand quickly grew to become a household favorite, famous for its delicious taste and quality. Darigold Milk even sponsored its own local TV show called the ‘Darigold Jamboree’ and its catchy jingle was sung by Filipinos everywhere!
1970s: Darigold Milk unfortunately halted production in the Philippines, leaving a gap in the market and nurturing a sense of nostalgia in the following decades for those who grew up with the brand.
Now, Darigold is back and better than ever ready to empower a new generation of Gold Getters!
“The warm welcome we’ve received in the Philippines inspires us at Darigold. We’re dedicated to nourishing Filipino Gold Getters – those who strive for greatness with unwavering determination in our strong line of Darigold Milk.” said Dan Hofmeister, Darigold President for Business to Consumer
Darigold Whole Milk is the classic choice for creamy, wholesome goodness, making it a versatile staple for families and Filipinos of all ages. Darigold Whole Milk has that wonderful combo of taste and nutrition that everyone will love.
Darigold Low Fat Milk in classic flavors is a nutritious and delicious treat! It comes in Strawberry and Chocolate flavors, giving you a balance of goodness in every sip.
Darigold FIT is the innovative new product range made for active Gold Getters! Each bottle has 25g of protein, low sugar, and a lactose-free formula, making it the best choice for natural recovery, energy support, and even muscle-building!
Celebrating fitness and health with the Darigold MilkRun
Last February 1, the brand held a press conference and the Darigold Milk Run at Villar City, Bacoor, Cavite.
The Darigold Milk Run united Filipino fitness enthusiasts of all ages to celebrate health, fitness, and wellness with Darigold FIT. Active Filipinos can get to experience first-hand how Darigold FIT fuels every Gold Getter’s fitness and wellness journey.
Meanwhile, the press event marked Darigold Milk’s momentous return to the country and heralded the brand’s renewed availability in the Philippines.
“With our partnership with AllDay Supermarket, we’re confident to reach more Filipino families as we re-enter the market” added Hofmeister.
So now that Darigold Milk is back in the Philippines, what are you waiting for? Unleash your inner Gold Getter and discover the nutritious goodness that Darigold Milk brings! Head to your nearest AllDay Supermarket and be the first to try the Darigold Milk range.
To learn more about the Darigold Milk and the Darigold Gold Getters, visit www.darigold.ph and follow its social media pages @DarigoldPhilippines.
