TikTok Shop Philippines’ top skincare brand Dermorepubliq brought its summer sun care campaign to Boracay with a two-day beachside activation showcasing its DermoSun Mattifying Sunscreen, a summer essential formulated for Filipino skin. Alongside the activation, the brand also brought its team to the island for a company retreat, reflecting its commitment to both sun care education and employee well-being.
Held from May 17 to 18, 2025, in front of Epic Boracay at Station 2, the activation offered beachgoers the chance to try DermoSun through a “Glow Bar” and take home full-size products for free. Photo zones and hands-on trials gave visitors a close look at the sunscreen’s matte, lightweight finish, developed to absorb quickly without a greasy after-feel.
“We developed DermoSun in direct response to what our community asked for — a sunscreen that’s lightweight, effective, and fits into real Filipino routines,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Bringing it to Boracay, where the sun is both beautiful and intense, gave us a fitting setting to demonstrate how sun care can be simple, effective, and part of everyday life.”
The activation coincided with Dermorepubliq’s three-day company retreat, allowing 131 employees to pause, connect, and reflect — reinforcing the company’s holistic approach to care for its community and its people.
“As we grow, it’s important that we stay grounded, not just in product innovation but in purpose,” said Sta. Barbara. “This trip wasn’t only about bringing our sunscreen to the beach; it was also a chance to reconnect with the team behind it. And just as we’re committed to showing up for our community, it was equally important to show up for our team. Boracay gave us the space to do both.”
The activation and company retreat tie into the brand’s Dermo 2-Finger Challenge, a TikTok campaign promoting the dermatologist-recommended two-finger method for sunscreen application. Participants can join the challenge until May 30, with one winner receiving an all-expense-paid trip for two to Boracay, to be announced on June 10.
DermoSun Mattifying Sunscreen is formulated with Centella Asiatica, Jeju Aloe, and Niacinamide, offering SPF 30 broad-spectrum protection that blends smoothly into oily and combination skin types. The product is available on TikTok Shop, Shopee, Lazada, www.dermorepubliq.com, and at Dermorepubliq kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
