HP Philippines is set to power up the local gaming scene with the grand opening of the very first HP OMEN Playground in Southeast Asia. HP will launch the store with a three-day celebration from May 23 to May 25, 2025, promising an immersive and interactive experience for Filipino gamers, creators, and tech enthusiasts.
Ida Evina Ong-Co, Managing Director of HP Philippines, shares how HP remains committed to meeting the diverse needs of gamers in the country through high-performance technology and personalized experiences.
“The gaming industry in the Philippines continues to grow at an exciting pace, with over 43 million gamers driving demand for high-performance and personalized experiences,” said Ida Evina Ong-Co, Managing Director of HP Philippines. “We’re seeing strong growth for our Gaming business. We hope that through the launch of the first HP OMEN Playground in Southeast Asia, we will bring Filipino gamers a space where they can explore our full gaming ecosystem, and discover how our innovations in performance, personalization, and AI can transform the way they play.”
More than just a store—it’s a playground
OMEN Playground’s launch in the Philippines is the first of its kind in Southeast Asia, allowing gamers of every level to test the full ecosystem of high-performance laptops, desktops, and peripherals– alongside HyperX accessories.
The opening of the OMEN Playground in the Philippines signals a bold step forward in HP’s commitment to leveling up the local gaming scene. The move comes at a time when the country’s esports market is booming—valued at USD 26.60 million in 2024 and projected to double by 2033. As the local gaming community grows more sophisticated and expansive, HP aims to meet players where they are: with powerful devices, high-performance gear, and experiences that elevate the way they play.
The OMEN Playground is designed to be a dynamic hub where the community can discover the future of gaming technology. As HP’s dedicated gaming brand, OMEN brings its full ecosystem of high-performance laptops, desktops, monitors, and peripherals—alongside HyperX accessories—to the heart of the metro. The store experience combines product discovery with community building, making it a destination for gamers of all levels—from casual hobbyists to competitive players. What sets OMEN and Victus apart is their ability to deliver top-tier gaming performance at competitive prices—featuring advanced processors, powerful graphics, and fast-refresh displays—all designed to provide an immersive gaming experience. This combination of high-performance specs and affordability makes premium gaming more accessible to Filipino gamers.
First OMEN Playground in Southeast Asia. HP Philippines Managing Director Ida Evina Ong-Co poses with the media for an exclusive first look of the OMEN Playground, days before its grand launch.
Kicking off the grand launch weekend from May 23 to 25, OMEN Playground will treat early shoppers to exclusive deals and immersive activities. On May 25, fans can join the Valorant Cosplay Challenge and cheer on contenders in the 1v1 Valorant “King of the Hill” Deathmatch, where players will compete for HyperX gear and exclusive OMEN merch. The weekend-long celebration also includes a Pick-a-Prize promo offering guaranteed wins, with discounts of up to Php 30,000 for the first 10 buyers each day, plus free HyperX gear, Uniqlo gift certificates, and more.
HP is also proud to introduce a 2-year home service warranty across its OMEN lineup—ensuring minimal disruption to every gamer’s experience. These powerful laptops and desktops boast advanced processors, cutting-edge graphics cards, fast refresh rate displays, and ample memory and SSD storage, delivering a competitive edge for any player.
Level Up Your Game
HP invites all gamers, creators, and fans to witness the dawn of a new era of gaming in the Philippines. Visit the OMEN Playground from May 23 to 25, located at the 4th floor of Cyberzone, SM Megamall, and experience innovation, performance, and community like never before.
With OMEN, HP isn’t just entering the game—it’s redefining it for Filipino players everywhere. Explore the full range of OMEN and Victus products and experience next-level gaming at HP’s official gaming page.
