Media giant GMA Network reaffirmed its position as the country’s leading news authority with “Eleksyon 2025: The GMA Integrated News Coverage” being the most watched on-air and online.
Based on Nielsen Philippines’ TV Audience Measurement data for May 12 to 13, the “Eleksyon 2025: The GMA Integrated News Coverage” aired on GMA and GTV logged a combined people rating of 4.2 percent in Urban Philippines.
This was way ahead of the combined ratings of counterparts on TV5/RPTV (Bilang Pilipino 2025) and on A2Z/Kapamilya Channel (Halalan 2025), which only got a combined people rating of 0.8 percent and 0.3 percent, respectively.
The “Eleksyon 2025: The GMA Integrated News Coverage” tallied a combined (GMA and GTV) reach of 23.5 million viewers in Total Philippines.
Further, GMA dominated primetime on May 12 (Election Day) with its flagship newscast 24 Oras recorded a combined (GMA and GTV) people rating of 12.9 percent in Urban Philippines.
In contrast, TV Patrol (A2Z and Kapamilya Channel) only managed 2.7 percent; Frontline Pilipinas (TV5/RPTV) posted 2.0 percent; Bilang Pilipino 2025 registered 2.6 percent (TV5, 7:23 PM to 8:01 PM airing) and 0.4 percent (TV5, 10:02 PM to 1:59 AM airing); and Halalan 2025 only logged 0.3 percent (A2Z, 10:22 PM to 12:43 AM) and 0.1 percent (Kapamilya Channel, 10:22 PM to 2:00 AM). Combined TV5/A2Z/Kapamilya Channel ratings of other programs like FPJ’s Batang Quiapo (8.6 percent), Incognito (6.6 percent), and Saving Grace (3.2 percent) also trailed behind.
Online, GMAIN’s Eleksyon 2025 was the preferred source of news and information by netizens.
According to global video measurement and analytics platform Tubular Labs, the “Eleksyon 2025: The GMA Integrated News Coverage” livestream amassed a total of 112 million views across online platforms: 58.4 million on Facebook, 22.4 million on YouTube, and 31.2 million on TikTok. This placed GMA ahead of ABS-CBN News’ 97.3 million and News 5’s 72 million views.
On radio, the “Eleksyon 2025, Super Radyo DZBB Special Coverage” aired from May 11 to 13, led by Super Radyo DZBB 594 and 20 Super Radyo and Barangay FM stations nationwide.
Global Pinoys were provided with live updates from GMA’s international channels—GMA Pinoy TV, GMA Life TV, and GMA News TV.
Led by GMA Integrated News pillars Mel Tiangco, Vicky Morales, Arnold Clavio, and Howie Severino, together with Emil Sumangil, Pia Arcangel, Ivan Mayrina, Atom Araullo, Kara David, Susan Enriquez, Connie Sison, Raffy Tima, Mariz Umali, Sandra Aguinaldo, Maki Pulido, and the full roster of GMAIN reporters nationwide, the “Eleksyon 2025: The GMA Integrated News Coverage” delivered the most in-depth coverage of the midterm elections.
Anchored on the “Dapat Totoo” campaign, GMA’s election coverage was complemented by 60 election partners, over 800 journalists and staff, 7 regional TV stations, and 21 radio stations nationwide. For the latest updates on #Eleksyon2025, visit www.eleksyon2025.ph.
