Philippine fashion powerhouse PENSHOPPE is racing into the second half of 2025 with its boldest statement yet. The brand’s newest campaign, “Full Speed Ahead”, arrives at SM Cebu this August 3, inviting fashion lovers, loyal fans of PENSHOPPE and its endorsers James Reid and Brent Manalo,, and Club PENSHOPPE members to a vibrant, style-charged weekend celebration of the brand’s homegrown legacy, trend-forward pieces, and the thriving community it continues to build nationwide.
Rooted in the call to “accelerate toward your dreams,” the campaign celebrates personal growth, self-expression, and momentum—with the brand’s latest racing-inspired collection as both style gear and statement. High-impact visuals featuring movement, power, and individuality anchor the collection’s dynamic message, reinforcing that fashion is not just about the clothes you wear—it’s about the mindset you carry forward. 
James Reid and Brent Manalo Lead the Charge
At the core of the campaign are Club PENSHOPPE’s leading endorsers, James Reid and Brent Manalo, whose personal style, confidence, and relatability embody the brand’s message of community through inclusivity, authenticity, and camaraderie.
Both stars will be present at the Cebu event, where they will engage fans, join in interactive experiences, and celebrate alongside local style enthusiasts. They will also take the stage in a special live performance that promises to electrify the crowd.
“We’re thrilled to have both James Reid and Brent Manalo as part of Club Penshoppe. They’re style icons in their own right—effortlessly cool, fashion-forward, and genuinely in tune with what’s current. Says Donnie Manaloto, Brand Communications Head of PENSHOPPE. “Having them represent the brand is a strong reaffirmation of Penshoppe as a top-of-mind destination for trendy and affordable style.
What to Expect at PENSHOPPE Full Speed Ahead @ SM Cebu
WHEN: August 3, 2025
WHERE: SM Cebu
WHO: Open to all Club PENSHOPPE App users, KOLs, and fans
Event Highlights:
Mid-Year Sale Extravaganza – Don’t miss exclusive deals on PENSHOPPE’s latest drops
Club PENSHOPPE Perks – Raffle prizes, style rewards, and early access—just by signing up on the app
Interactive Booths & Brand Touchpoints – Dive into immersive fashion experiences and selfie-worthy setups
Live Performance by James Reid – Catch PENSHOPPE’s very own in a special performance made for Cebu
Meet & Greet with James Reid and Brent Manalo – Up close with two of Club PENSHOPPE’s most stylish and inspiring icons
Join the Club. Live the Style.
Club PENSHOPPE is more than a rewards program—it’s a movement. By signing up through the PENSHOPPE App, users get instant access to exclusive offers, insider content, and the chance to be part of a growing community that values style, inclusivity, and self-expression. Members also get exclusive access to PENSHOPPE’s events as well and are the first to know!
Through campaigns like “Full Speed Ahead,” PENSHOPPE strengthens its role not just as a fashion label, but as every Filipino’s partner in style and in life—offering trendy, affordable pieces that empower wearers to chase dreams with confidence and clarity.
