SAFC, one of the country’s leading nonbank financial institutions, has forged a strategic partnership with Automart.PH, the Philippines’ top online marketplace for used and repossessed vehicles. The collaboration aims to bring SAFC’s wide selection of quality second-hand cars closer to Filipino buyers across the nation.
The partnership was formalized in a signing ceremony attended by Kevin John Cabanban, President and CEO of SAFC, Azenith Cabrera, Chief Operating Officer of SAFC, Gino Alijid, Business Development and Partnerships Head of Automart.PH and Brian Viray, Marketing Head of Automart.PH.
From left to right: Azenith Cabrera, SAFC Chief Operating Officer; Kevin John Cabanban, SAFC President and Chief Executive Officer; Gino Alijid, Automart.PH Business Development Head; Brian Viray, Automart.PH Marketing Head
More Accessible Quality Secondhand Cars, Convenient Financing Solutions
Under this agreement, Automart.PH will offer SAFC’s flexible financing solutions to its extensive customer base, making it easier and more convenient for Filipinos to own their dream vehicles. Automart.PH will also feature SAFC’s inventory of repossessed vehicles on its digital platform. This project is set to expand public access to affordable and high-quality secondhand vehicles through Automart.PH’s digital innovation and SAFC’s financing expertise.
Championing Top-tier Service, Sustainable Financing Nationwide
The collaboration also reinforces SAFC’s “Reduce, Reuse, Redrive” sustainability initiative, which encourages secondhand car ownership as a smart, practical, and eco-friendly choice.
“This partnership enables us to connect with more Filipinos seeking dependable vehicles without breaking the bank,” said Kevin John Cabanban. “Automart.PH’s trusted platform not only expands our reach but also aligns with our sustainability advocacy—promoting pre-owned cars as a smarter and more environmentally responsible option.”
“Our mission has always been to make quality assets available to everyone transparently and efficiently,” Gino Alijid added. “Partnering with SAFC enhances our inventory and strengthens the trust our customers have in our marketplace.”
Through this partnership, SAFC and Automart.PH aims to set a new standard for accessibility, convenience, and sustainability in the Philippine pre-owned vehicle market—empowering more Filipinos to drive quality cars at a better value.
