From humble beginnings to becoming one of the country’s most trusted names in beauty and wellness, Beautéderm celebrates its 16th anniversary this October with a grand month-long sale and a renewed commitment to empower Filipinos through confidence, quality, and compassion.
Founded in 2009 by entrepreneur Rhea Anicoche-Tan, Beautéderm started as a small home-based business in Angeles City before evolving into a nationwide—and now global—beauty powerhouse. The company’s anniversary celebration will feature massive promotions not only for its flagship skincare line but also for its sub-brands Belle Dolls, BeautéHaus, BlancPro, Beauté Beanery, and A-List Avenue.
“We are grateful to the consumers who have supported us for 16 years and continue to do so,” said Tan, Beautéderm’s founder and CEO. “They have brought us to where we are today, and we are honored to be among the leaders of the beauty industry. As a company, we promise not only to provide high-quality products and boost people’s confidence, but also to help communities in need.”
Tan shared that while beauty trends may change, Beautéderm’s commitment to authenticity and excellence remains constant.
“In prior years, we have observed changes in trends and consumer preferences, but we have remained truthful and honest about the quality of our products. Trends come and go, but timeless beauty remains,” she added.
Beyond its products, Beautéderm has become a symbol of empowerment, especially for women entrepreneurs. Tan’s inspiring journey—from selling soaps at home to leading a multimillion-peso beauty empire—continues to motivate many aspiring businesswomen.
“It always warms my heart when people describe me as an aspirational woman. But what’s more rewarding is watching more women succeed in business,” Tan said. “Beautéderm has helped our female franchisees achieve their dreams, and we are proud of that. It’s a privilege to lead an empire that makes everyone feel confident and empowered.”
Tan also expressed gratitude to the brand’s A-list ambassadors and local influencers, who have been instrumental in spreading the Beautéderm message across the country. Among its endorsers are Piolo Pascual, Maja Salvador, Dennis Trillo, Sam Milby, and Jennylyn Mercado, while its first-ever ambassador Carlo Aquino continues to stay loyal to the brand.
“We have a wonderful surprise for everyone to round out the 16th anniversary celebration,” Tan teased. “It’s going to be phenomenal. We hope people will remain tuned for that. Again, we are grateful for everyone’s support and dedication to the brand. We will make every effort to reach out to more consumers and positively impact their lives.”
With 16 glowing years behind it and a bright future ahead, Beautéderm continues to champion beauty that uplifts, inspires, and lasts a lifetime.
