Haier Philippines once again showcased its leadership in innovation and design with the grand launch of its latest refrigerator line — The Masterpiece — held at the City of Dreams Manila last October 24, 2025. The event gathered Haier’s valued dealers, business partners, influencers and members of the media for an evening that highlighted innovation, performance, and elegant living.
The launch opened with a high-energy performance from the Vogue Star Dancers and aerial artists, setting the tone for a night that reflected Haier’s vibrant and forward-thinking spirit.
Haier Philippines President and CEO Mr. Sun Liangjun officially welcomed guests, sharing the brand’s continued commitment to providing Filipino homes with advanced, stylish, and energy-efficient appliances designed for modern living. This was followed by a keynote from Mr. Jun Rodriguez of TRS, who discussed Haier’s market direction and innovations shaping the future of home technology.
A highlight of the night was the product presentation led by Ms. Jennifer Samson, Haier Philippines’ Executive Director for Product Planning. She introduced The Masterpiece line — a new generation of refrigerators that combine artful design with intelligent functionality, redefining what it means to live smart and in style.
The unveiling transitioned into the Product Experience Tour, featuring two special guests who embody Haier’s lifestyle innovation. Actress and model Shanaia Gomez shared how the Flex Your Style Refrigerator matches her taste for elegance and versatility, while celebrity chef Rosebud Benitez-Velasco demonstrated how Haier’s Space Fit Built-In Series supports her passion for freshness and kitchen efficiency.
Guests enjoyed interactive product demos, engaging Q&A sessions with the media, and live demonstrations highlighting Haier’s ABT Pro technology — ensuring food stays fresh and healthy longer.
The evening continued with a series of recognitions, honoring Haier’s top performing HPI refrigerator salesman and business partners across the country.
Adding to the excitement, Haier raffled off premium appliances, capping the evening with cheers and celebration.
In her closing remarks, Ms. Cindy Xin, HQ Refrigerator Regional Manager expressed gratitude to all partners and reaffirmed Haier’s vision of “Inspired Living” — a future driven by innovation, collaboration, and excellence. The night concluded with a celebratory toast and a grand group photo capturing the spirit of partnership that drives Haier’s continued success.
With The Masterpiece, Haier redefines the art of refrigeration — proving that true innovation is not only about technology but about elevating everyday living.
