Alpha 8, one of the country’s most trusted providers of salon-grade professional products, successfully staged The Crown 2025 at Gallio Events Place—bringing together salon owners, professional stylists, and industry partners from across the Philippines for an evening dedicated to recognition, inspiration, and celebration.
The event gathered a vibrant crowd dressed in creative, country-inspired costumes, adding color and personality to the night’s festivities. Beyond the visual spectacle, The Crown 2025 served as a platform to honor Alpha 8’s top-performing partners through medals, awards, and special distinctions.
One of the most memorable highlights was the announcement of The Crown Winner, a single-branch salon that surpassed nationwide chains by recording over ₱2 million in purchases, earning the top spot for 2025.
“No attendee expected that a salon with just one branch could outperform larger groups,” Alpha 8 said as the crowd reacted with surprise and admiration.
Alpha 8 President and CEO James Paul A. Santiago emphasized that the win sends a powerful message to the industry.
“What this proves is that even without spreading your strength across many branches, you can still deliver exceptional beauty services,” Santiago stated.
The unexpected victory quickly became the talk of the night, reinforcing The Crown’s purpose—not as a competition but as a source of motivation. Alpha 8 reiterated that the event aims to inspire salon owners, especially those starting small, that growth is achievable and excellence is possible regardless of size.
During the event, Santiago also highlighted Alpha 8 Corp’s latest milestone, describing it as a testament to the company’s commitment to innovation, service excellence, and industry leadership.
He shared that this development further strengthens Alpha 8’s mission to deliver impactful solutions and long-term value to its clients and partners nationwide.
The Crown 2025 was made even livelier through the support of its major sponsors—Carlo Rossi, CLVB Emperador, and Smirnoff Mule, which helped create a relaxed, festive atmosphere for all attendees.
Guests were welcomed with complimentary Carlo Rossi wine and CLVB Emperador brandy before walking down a themed runway reminiscent of a global fashion show. Smirnoff Mule was served immediately after, offering a lighter option as guests settled in.
Throughout and after the awarding ceremony, CLVB Emperador flowed freely, creating a celebratory environment where stylists and salon owners could unwind and enjoy a rare break from the demands of daily salon operations.
Unlike standard corporate events, The Crown 2025 encouraged creativity and authenticity. Attendees embraced the freedom to dress boldly, socialize openly, and enjoy the industry’s biggest annual gathering in a more unfiltered and energetic setting.
By night’s end, most guests left with wide smiles, unforgettable memories, and—thanks to the generous sponsors—a light holiday buzz.
With its successful 2025 edition, Alpha 8 reinforced its mission of uplifting the salon sector by recognizing its partners’ dedication and hard work. Through The Crown, the company ensures that the talented individuals behind the country’s thriving beauty and hair care industry feel valued, appreciated, and motivated to continue growing. (with reports from Loyd Pino)
