Eye Mo, the country’s number one and most trusted eye care brand, officially launches Eye Mo Cool, the newest variant in its eye drop lineup—bringing together Eye Mo’s trusted formula and a refreshing cooling sensation designed for today’s fast-paced, digital lifestyles.
For more than 50 years, Eye Mo has been a household name known for affordable, reliable, and effective eye care solutions. This newest addition strengthens the brand’s leadership by introducing a unique innovation: the first cooling eye drop in the Philippines specifically developed to relieve red eyes.
A Familiar Favorite—Now Upgraded with a Cooling Sensation
Eye Mo Cool takes the well-loved Eye Mo Red Formula and enhances it with menthol, delivering instant comfort with a refreshing “cool” lift. Designed for young professionals, creators, commuters, gamers, adventure seekers, sports enthusiasts, and anyone spending long hours on screens, Eye Mo Cool provides:
• Instant relief for red, irritated, and tired eyes
• A revitalizing cooling sensation that refreshes in seconds
• A trusted formulation backed by Eye Mo’s long-standing heritage
• A modern twist perfect for people who live, work, and play in a digital-first world
Made for the Always-On Generation
Today’s Gen Z and Millennials thrive in a world of constant motion: work hours extend late into the night, entertainment happens on screens, and daily life requires sharp focus. But long screen time and digital strain come with common eye concerns such as redness and minor irritation.
Eye Mo Cool empowers young Filipinos to make eye wellness part of their self-care routine—an everyday habit that keeps them feeling fresh, confident, and ready to take on anything.
“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and depend on their vision to power through the day,” shared Earl Jayona, Senior Manager for Marketing of Eye Mo. “This newest variant delivers the same trusted Eye Mo relief, now with a cooling twist that refreshes and recharges the eyes. It’s a small, simple step that makes a big difference.”
Driving Awareness and Everyday Eye Wellness
The launch of Eye Mo Cool comes with a renewed push for eye health education, highlighting the importance of recognizing and addressing common eye irritations such as redness, soreness, and watery eyes. Eye Mo encourages consumers to keep a variant on hand—not only for emergencies, but as part of daily wellness, just like skincare or hygiene.
Through digital content, interactive challenges, sampling efforts, and expert-driven conversations, Eye Mo aims to help Filipinos understand that eye care is self-care.
The Cooling Experience Begins
Eye Mo invites everyone to “Feel the Cool” and discover the refreshing relief for themselves through the #EyeMoCoolChallenge, a fun and experiential way to introduce the new cooling sensation to everyday users.
With Eye Mo Cool joining Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care, the brand continues its mission of making eye wellness effortless, accessible, and part of every Filipino’s lifestyle.
