The Jollibee Group was named Company of the Year at the 61st Anvil Awards of the Public Relations Society of the Philippines (PRSP), recognizing the Group’s excellence in strategic communications, brand building, and public relations.
The Jollibee Group earned a Grand Anvil, eight Gold Anvils, and ten Silver Anvils for various programs and campaigns spanning marketing, partnerships, advocacy, sustainability communication, and corporate social responsibility.
Joseph Tanbuntiong, CEO of Jollibee Group Philippines and Global Head of the Jollibee Brand, said the recognition affirms the Group’s commitment to purposeful storytelling and meaningful engagement.
“Being named Company of the Year at the Anvil Awards is a deeply meaningful honor for the entire Jollibee Group. It affirms the heart, creativity, and discipline our teams bring to work every day and our belief that powerful storytelling builds trust, inspires pride, and creates real connections with the communities we serve.”
Grand Anvil Award for Jollibee
Jollibee Philippines led the Group’s win, taking home the Grand Anvil, along with eight Gold Anvils and six Silver Anvils, for campaigns across marketing, advocacy, digital, and partnership categories.
At the center of the wins was “Bida Best, Bida Pinoy,” which received the Grand Anvil. The campaign also secured three Gold Anvils for Marketing and Brand Communication, Best Use of Social Media, and Best Use of Influencer Marketing, as well as a Silver Anvil for Special Events & Exhibits.
Beyond its strategic success, “Bida Best, Bida Pinoy” embodies Jollibee’s deeper purpose: celebrating the everyday heroism of Filipinos. By shining a light on moments of courage and excellence, the campaign strengthens the brand’s role as a cultural champion, delivering joy, pride, and authentic connections to communities in the Philippines and across the globe.
Other Gold Anvil recognitions for Jollibee Philippines included Project Abulug 1,300th Store Opening and Book Donation for Corporate Social Responsibility/Good Governance; Project 1000 – 1000 Kilometers of Joy for Best Use of Partnerships; Kids Values Meal for Advocacy/Public Awareness and Best Use of Partnerships; and We Deliver Joy – All New Jollibee App for Marketing and Brand Communication.
Silver Anvils went to initiatives such as The Dessert Museum x Peach Mango Pie for Best Use of Partnerships and Special Events & Exhibits; BEE Earth’s Best Friend for Sustainability Communication; Kids Values Meal for Special Events & Exhibits; and Serving Joy & Music – A Joyful In-store Fan Experience for Special Events & Exhibits.
Meanwhile, Mang Inasal and Chowking also made their mark at the Anvils. Mang Inasal earned three Silver Anvils for its 4 Cheese Halo-Halo campaign under Best Use of Social Media, and for its MI UNIVerse initiative, which was recognized in both Best Use of Partnerships and Best Use of Influencer Marketing. Chowking likewise brought home a Silver Anvil for its Chowking Spicy Chao Fan – ANGHAmazing sa Sarap campaign, winning in the Best Use of Influencer Marketing category.
“At the center of every campaign is our purpose of spreading joy through superior taste. This recognition reminds us that when purpose guides performance, the impact goes far beyond awards. It strengthens our commitment to keep raising the bar, not just in what we say, but in how we show up for our customers and for the country,” Tanmantiong added.
The Anvil Awards, organized annually by the Public Relations Society of the Philippines, recognize outstanding public relations programs and tools that uphold the profession’s highest standards.
For the Jollibee Group, the Company of the Year distinction underscores its leadership in strategic communications, brand-building, and advocacy-driven initiatives across its 19 brands, more than 10,000 stores, and operations in 33 countries.
