At a promotional event held in the Philippines, KFC unveiled its newest value-driven offering, KFC Match-Ups, a build-your-own combo menu featuring 42 possible combinations for only ₱90, with actor and brand endorser Emilio Daez supporting the campaign to highlight smart, practical dining choices without sacrificing flavor.
The venue was transformed into an immersive experience space, designed to demonstrate how customers can personalize their meals while staying within budget. Red-and-orange branding, interactive menu displays, and combo stations created an engaging environment that encouraged guests to explore the new concept firsthand.
The event focused on simplicity and flexibility. Instead of fixed meal sets, Match-Ups allows customers to create their own combinations in two steps, giving them control over both preference and price.
Attendees were guided through the ordering process, testing different pairings and learning how each item is prepared according to KFC’s established quality standards. The format was presented as suitable for students, young professionals, and busy individuals looking for quick yet satisfying meals across different times of the day.
The structure works as follows:
Step 1: Choose a Main (made with real chicken)
Options include KFC Flavor Shots, KFC Regular Shots, KFC Original Recipe Snacker, KFC Spaghetti, KFC Famous Bowl, and KFC Fries.
Step 2: Choose a Side
Options include KFC Mashed Potato, KFC Mushroom Soup, Iced Tea, or Soda.
With 42 total combinations, customers can stick to a favorite pairing or switch options on each visit. The menu is available all day for dine-in, take-out, and drive-thru, ensuring accessibility and convenience.
The presence of Emilio Daez added visibility to the launch, reinforcing the campaign’s focus on confidence and practical decision-making. The collaboration emphasized that enjoying favorite meals can align with thoughtful budgeting.
Campaign materials highlighted themes of value, flexibility, and everyday satisfaction. The messaging positioned Match-Ups as a solution for consumers who want quality food at a fixed, affordable price point.
The promotional space included combo-building stations where guests could test different meal pairings. Staff members explained how the ₱90 structure works, ensuring clarity about pricing and inclusions.
Attendees explored variations between mains and sides, comparing flavor combinations and discovering personal preferences. The hands-on approach allowed participants to understand the system beyond printed materials, turning the concept into an experience rather than just an announcement.
Branded installations and menu displays further enhanced engagement, providing a visual representation of the 42 possible combinations.
To complement the introduction of Match-Ups, interactive activities were organized during the event. Selected participants who joined combo challenges and promotional games were recognized as winners.
Winners received:
- Free Match-Ups meal vouchers
- Exclusive merchandise packages
- Discount coupons for future purchases
- Special promotional gift kits
Prize distribution was conducted during a recognition segment, encouraging audience participation and celebrating engagement with the new menu offering.
Throughout the event, emphasis remained on the idea that value does not mean compromise. The Match-Ups initiative was presented as proof that affordability and quality can coexist within a structured menu system.
Guests noted that the ability to customize meals at a fixed price supports different lifestyles, especially for individuals balancing busy schedules and daily expenses. The combination format also encourages variety, allowing customers to try new pairings while remaining within budget.
With 42 combinations available, Match-Ups introduces a flexible dining model designed for modern consumers seeking convenience and control. The all-day availability across multiple service channels ensures that customers can access the promotion whenever needed.
By combining trusted preparation standards, real chicken offerings, and a simplified pricing structure, KFC strengthens its commitment to accessible value meals.
Supported by Emilio Daez, the campaign highlights a clear message: enjoying favorite comfort food can remain affordable, customizable, and satisfying all within a ₱90 build-your-own experience. (with reports from Aldrine Benitez)
