In today’s rapidly changing market, having a strong finance foundation is no longer optional – it is essential.
The Philippine Franchise Association (PFA), in line with this year’s staging of Franchise Asia Philippines 2026 Conference and Expo on April 21 to 26 at the SMX Convention Center, proudly announces the return of one of its flagship capacity-building activities: the prestigious Certified Franchise Executive (CFE) Program, a globally-recognized credential under the International Franchise Association (IFA) scheduled on April 21 to 22 at the AIM Conference Center Makati.
While the conference and expo serve as the perfect platform for networking, market discovery, and learning insights from world-class leaders, the CFE program offers a structured, high-level education designed to drive professional growth and strengthen leadership capabilities.
Anchored with a highly-relevant topic: “Level Up Your Financial Coaching”, this 2-day comprehensive program goes far beyond theories. It will equip franchisors and franchise executives with proven financial coaching methodologies, covering pathway planning to multi-unit expansion strategies and the right tools to guide franchisees from survival to significant growth.
Enrollees will learn and gain valuable insights on:
The concept of financial coaching
Profit Importance and Cost Changes affecting Sales
How Expansion impacts business cost structure and the 3 C’s of Multi-Unit Expansion
Key Financial Foundations with Case Studies
This year’s CFE program will feature Mr. Rod Bristol, CFE, Director for Business Development of Profit Soup. A globally recognized franchise financial expert who specializes in teaching how to master the number side of a business and make better financial decisions. As an in-demand master financial presenter, he has delivered programs throughout the US and Canada, Puerto Rico, India, the Philippines, Kuala Lumpur, Singapore, Australia and New Zealand.
“At a time where rising costs and tighter margins challenged business sustainability, this year’s program is something that they (business leaders) should definitely consider”, PFA Vice Chairman Dr. Bing Sibal-Limjoco said. “It has been designed to elevate the way a leader thinks about financial performance. It goes deeper than just understanding numbers. It’s about how we can utilize these numbers and use them to strategically drive growth, improve success rates, and future-proof your business.” She adds.
Often described as a mini-MBA program in Franchise Management, CFE also enhances credibility, sharpens decision-making capabilities, and connects its enrollees with a powerhouse network of industry peers. Most importantly, graduates earn a CFE designation after, a mark of excellence and leadership in franchising.
Start your journey in franchise excellence and enroll today: https://www.pfa.org.ph/cfe.
