The grand halls of Manila City Hall were filled with excitement, music, and unmistakable Filipino pride as organizers officially unveiled the much-anticipated 2026 AIA Rock ‘n’ Roll Running Series Manila presented by ASICS. More than a simple race announcement, the launch served as a celebration of how the event has evolved over the years—from a unique running experience into a cultural gathering that brings together fitness, music, and community.
As guests from the media, running organizations, corporate partners, and local government arrived at the venue, there was already a palpable sense of anticipation. This year’s edition carries special significance as the globally recognized running event celebrates its fifth anniversary in the Philippines, a milestone that organizers marked with a distinctly Filipino theme: “Ito ay atin, Sariling atin.”
From the very beginning of the program, it became clear that this year’s race would be unlike any other.
The anniversary edition aims to spotlight Filipino artistry and creativity, turning every aspect of the race into a tribute to local culture. Organizers shared their vision of creating an event that not only encourages people to embrace an active lifestyle but also celebrates the music and stories that connect Filipinos from all walks of life.
@lionheartv A symphony for every finish line! National Artist for Music Mr. Ryan Cayabyab just unveiled the stories and exclusive theme songs behind the 2026 AIA Rock N’ Roll Running Series medal designs. @AIA Philippines #RockNRollSeries #RyanCayabyab #AIARnRManila2026 #LionHearTV #RawrNation ♬ original sound – LIONHEARTV
One of the biggest highlights of the launch was the appearance of National Artist for Music Ryan Cayabyab, whose involvement immediately elevated excitement surrounding the event.
As he took the stage, attendees listened intently as details of the collaboration were revealed. This year, participants will receive race shirts and finisher medals inspired by Cayabyab’s original doodles and iconic musical works. The announcement drew enthusiastic reactions from the audience, especially when organizers shared that some of his most beloved compositions—including the timeless and globally recognized “Da Coconut Nut”—would be incorporated into the race experience.
The collaboration represents a fresh approach to race memorabilia. Rather than simply creating another medal to add to a collection, the organizers have transformed the finisher’s reward into a tribute to one of the country’s most celebrated artists, giving runners a meaningful piece of Filipino culture to take home.
The atmosphere became even more vibrant when singer Geneva Cruz delivered a live performance that energized the room. Her powerful vocals reminded attendees of the unique identity that has long distinguished the Rock ‘n’ Roll Running Series from other races around the world.
Music has always been part of the event’s DNA.
This year, however, it takes center stage.
The launch emphasized how the upcoming race will showcase original Filipino music throughout the participant experience, from race-day entertainment to the creative elements embedded within the event itself.
Adding to the significance of the gathering was the presence of Manila Mayor Isko Moreno, who warmly welcomed guests and expressed his enthusiasm for hosting another edition of the internationally recognized race in the country’s capital.
His remarks highlighted Manila’s growing role as a destination for major sporting and cultural events. He also emphasized how activities like the Rock ‘n’ Roll Running Series help promote wellness, tourism, and civic pride while bringing together thousands of participants from different backgrounds.
Throughout the program, another key name consistently emerged: ASICS.
As presenting sponsor, ASICS continues to play a vital role in supporting one of the country’s most anticipated running events. Known worldwide for its commitment to promoting physical and mental well-being through sport, the brand’s partnership with the Rock ‘n’ Roll Running Series reflects a shared belief that movement has the power to unite communities and improve lives.
For many attendees, the launch served as more than just a preview of a race scheduled for November 29.
It was a glimpse into a larger movement—one that combines fitness with culture, competition with celebration, and personal achievement with national pride.
The message behind “Ito ay atin, Sariling atin” resonated throughout the event. Every announcement, performance, and presentation reinforced the idea that this year’s race belongs to Filipinos and is designed to celebrate the creativity, resilience, and spirit that define the nation.
As the program concluded and guests mingled with organizers, athletes, and fellow members of the media, conversations naturally shifted toward race day.
If the energy inside Manila City Hall was any indication, thousands of runners will not simply be participating in another fun run this November.
They will be taking part in a moving celebration of Filipino music, culture, and community.
And as the AIA Rock ‘n’ Roll Running Series Manila marks its fifth year in the country, it is poised to deliver its most meaningful and proudly Filipino edition yet. (with reports from Aldrine Benitez)
