Understanding how Filipinos think about money, security, and the future was the focus of an insightful gathering as FWD Insurance officially launched its Filipino Financial Confidence Report on July 9, 2026, at its headquarters in Bonifacio Global City. The event gathered members of the media, company executives, and financial advocates for meaningful conversations about what it truly means to become financially prepared in today’s changing world.
Even before the presentations began, the event encouraged participation. Guests were asked to identify themselves as Generation X, Millennials (Generation Y), or Generation Z during registration, creating an interactive experience that immediately highlighted the report’s central theme—every generation has a unique relationship with money and financial planning.
Welcoming the attendees was Soon Liang Lau, Chief Executive Officer of FWD Insurance, who emphasized that financial confidence is not measured solely by wealth but by how prepared individuals are to face life’s uncertainties. He shared the company’s commitment to helping more Filipinos make informed financial decisions through education, accessible solutions, and long-term planning.
The spotlight then shifted to the Filipino Financial Confidence Report, the event’s main highlight. Presented by Athena Ilagan, Head of Market Strategy & Understanding, the study offered an in-depth look at the financial habits, concerns, and priorities of three generations of Filipinos. The findings revealed that while each generation faces different challenges—from building careers and managing daily expenses to preparing for retirement—they all share a common desire for greater financial security and peace of mind.
Building on the report’s insights, Cara Santos-Ontiveros, Chief Customer Experience and Marketing Officer, introduced FWD’s approach to strengthening financial readiness through its Four Building Blocks: Protection, Health and Critical Illness, Investment and Savings, and Retirement. She explained how these pillars work together to help individuals create a stronger financial foundation regardless of their stage in life.
The discussion continued with an engaging question-and-answer session, where members of the media explored the report’s key findings and exchanged ideas with FWD executives about the evolving financial mindset of Filipinos. Conversations touched on generational spending habits, the growing importance of financial literacy, and the role insurance plays in helping families become more resilient against unexpected challenges.
More than presenting research findings, the event sparked meaningful conversations about financial wellness and encouraged attendees to reflect on their own financial journeys. The Filipino Financial Confidence Report served as both a mirror of today’s financial realities and a guide for building a more secure future.
As the forum concluded, one message stood out clearly: achieving financial confidence is not about reaching perfection overnight. It begins with understanding where you are today, making informed decisions, and taking consistent steps toward long-term security.
Through the launch of the Filipino Financial Confidence Report, FWD Insurance reaffirmed its commitment to empowering Filipinos with practical insights and financial solutions, helping every generation move forward with greater confidence and readiness for the future. (with reports from Kirby Morante)
