ABS-CBN Music Creative Director Jonathan Manalo said that ABS-CBN and 7K Sounds Partnership aims to help Pinoy talent penetrate the global market.
In the virtual media launch of ABS-CBN and 7K Sounds, Manalo shared ABS-CBN’s goal of introducing Pinoy talent to the global market.
“Ang isa talaga sa main task talaga sa ABS-CBN ay maka-penetrate ang Filipino talent, especially ‘yung Pinoy music talents sa global stage.”
Manalo also said that 7K Sounds has a similar goal as ABS-CBN.
“Ang pinaka main goal nga ng 7K is to showcase that Filipino sound. Dapat talaga ‘yung tunog ng Pinoy na mai-export natin to the global stage. Very fitting nga, ‘yung name pa lang ng label. 7K, we are 7K islands composed of many, many talented Filipinos.”
During the launch event, 7K sounds also introduced three of their featured artists: singer-songwriter LA Santos, rapper Big J, and R&B/ soul singer Iman.
Santos said that he wanted to share the love and support he received from his mom to new artists through their music label.
“Nakita ko po yung love sa Mommy ko po. I want to share the love that she gave me to the new artist that we have today. Kaya ‘yun po ‘yung natutunan ko. I want to share the love and help the new artists po na hinahanap po ‘yung tunog nila.”
As for Iman, she shared the story behind her first single with 7K Sounds.
“So, Black Out is all about a girl in sort of a relationship. Going back and forth with her partner. And, alam mo ‘yung feeling na minsan gusto mo pero ayaw mo na. I feel like a lot of people my age don’t do that, especially in relationships. So, I’m going to dig deep into that and express it through the music.”
As for rapper Big J, he recalled how he fell in love with rap while highlighting Filipino talent.Â
“I discovered rap siguro bata pa ako. I love rap na talaga. Parang ‘yun ‘yung genre na pinapakinggan ko. Tapos nag-explore na lang ako since noong nag-High School na. ‘Yung sa Filipino rap lang sobrang madaming magagaling. Kaya lang hindi sila nabibigyan ng chance nga sa ganitong market. Kaya nandito kami na 7K.”
