On October 16, 7k Sounds music label, launched their reality search entitled, “The Search for the Sound of Seven Thousand Christmas Songs.”
The search aims to uplift the spirit of Christmas by discovering Original Pinoy Christmas Songs despite the pandemic.
The digital presscon was hosted by Jett Pangan where 7k Sounds creative director Alco Guerrero, and show hosts Gretchen Ho and LA Santos were also present.
Gretchen Ho sees this project as an honor and privilege and the best way to shift the toxicity in social media spaces for good causes.
“This is not about me but it is an honor and privilege for me,” she said.
“My only asset here is that I support OPM. I love that we’re starting this season with Christmas songs para maiba naman ang hangin sa social media spaces,” she added.
Ho also believes that this is a good way to expose and discover new talents even through the digital platform.
“Helping artists amid unemployment and the pandemic, it’s the best time to do this! It’s not impossible to discover new talents with this platform.”
She also admits that she is a big fan and supporter of Original Pinoy Music that’s why she’s excited about this show.
“I’m excited to meet and feature in my different shows, natutuwa talaga ako kapag nakakarinig ako ng tunog-Filipino. Kaya it’s an honor to be here (as host) kahit hindi po ako singer. Hahahaha!” she said.
“I am a big fan and I can assure you na kung anuman ‘yung kanta ng mga paborito ninyong banda ay memorized ko ‘yun!” the Kapamilya host added.
Moreover, she believes that music can also alleviate the lives of people experiencing stress or anxiety at this trying time as music serves as a way to cope up.
“During the quarantine, one of the ways that we cope talaga is listening to music, eh. And sa tingin ko, as we become more creative with what we do online, dapat talaga mayroong space for Filipino music and I think it’s high time that we dig even deeper,” Ho said.
“And we know that OPM has been on a resurge for the past years with the so many originals coming up from different artists, talagang malakas ang OPM ngayon,” she added.
The co-host of Ho, LA Santos, revealed his dream for OPM to be recognized worldwide.
“It’s an emotional time for me kasi sobra ang pangarap ko na umangat pa tayo. Deserving ng mga Pinoy na marating din ang na-achieve ng K-Pop,” LA said.
“Nandito na tayo, tuloy lang ang push sa bagong platforms to help other artists like me lalo na ngayong napakahirap ng buhay. We just want to help,” he added.
Gretchen and LA will be also be joined by vlogger Iman Franchesca, who is also the former vocalist.
According to the creative director of the show, this will also be a way to help musicians who were also greatly affected by the pandemic.
“Napakalungkot ng taon. Sino ba ang sector na nag-suffer din? Ang daming artists and musicians na humingi ng tulong pero ‘di man lang sila na-recognize sa mga ayuda! Kaya nga huwag na nating isuko pati Pasko na walang tugtugan,” Alco said.
Everyone across the country who has talents in singing and music composition has the opportunity to join the show as they aim to recognize all kinds of regional music.
The said show will air on the Facebook page of 7k Sounds every Friday at 7 pm starting next month.