The Kapamilya noontime program, It’s Showtime, appears to have found its rhythm by consistently outperforming its competitor, ‘EAT…Bulaga.’
In the latest Nielsen NUTAM People survey ratings, ‘It’s Showtime’ nearly achieved a clean sweep for the week, securing victories on three consecutive days against TVJ’s ‘EAT…Bulaga.’
On Tuesday, February 13, the Kapamilya noontime show achieved a rating of 4.1 percent, securing the 13th position on the overall ratings chart. In contrast, ‘EAT…Bulaga’ scored slightly lower at 4.0 percent, occupying the 14th position on the leaderboard.
The winning streak continued on Wednesday, February 14, as It’s Showtime further solidified its dominance, improving its ratings to 4.5 percent, surpassing ‘EAT…Bulaga’ by 0.6 percent at 3.9 percent.
Thursday, February 15, saw It’s Showtime extending its victorious run with a rating of 4.6 percent, 0.5 percent higher than its rival ‘EAT…Bulaga’s’ 4.1 percent.
However, before It’s Showtime’s near-sweep, ‘EAT…Bulaga’ claimed victory at the beginning of the week on Monday, February 12, with a rating of 4.6 percent, 0.9 percent higher than It’s Showtime’s 3.7 percent.
Now the question arises: can It’s Showtime maintain its impressive back-to-back-to-back wins and completely dominate the noontime ratings race? Or will ‘EAT…Bulaga’ stage a comeback and regain its former lead in the noontime slot? Only time will reveal the outcome.
