Breast cancer continues to be a pressing health issue in the Philippines. According to the Department of Health, 38,000 Filipinas lost their lives in the fight against breast cancer between 2018 and 2021, a heartbreaking reminder of the impact this disease has on countless women and their families.
This October, in honor of Breast Cancer Awareness Month, Araneta City is taking a prominent stand in raising awareness for this vital cause. With the theme “Bloom in Pink,” the City of Firsts is transforming into a symbol of hope, shining a light on the strength of women battling breast cancer while providing unwavering support to survivors.
“At the City of Firsts, we believe in the power of community and awareness,” Marjorie Go, VP for Marketing, said. “This Breast Cancer Awareness Month, we’re not only raising awareness about breast cancer, but also fostering a sense of solidarity and hope for those affected by this disease.”
“At the City of Firsts, we believe in the power of community and awareness,” said Marjorie Go, VP for Marketing of Araneta City.
Education talks and survivor stories
The festivities kicked off on October 1 at Gateway Mall with an launch event in collaboration with the Kasuso Foundation, a volunteer organization dedicated to helping indigent breast cancer patients through early detection and awareness. The event featured free blood pressure and breast check-ups from Keralty Clinic and an inspiring art exhibit by breast cancer patients and survivors.
Continuing the momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol will share their empowering stories in “Susuportahan Kita: Survivor Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a discussion on breast health and the importance of early detection. Special support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and Trisha Martinez will add an extra touch of inspiration. Fun and interactive booths will also be available, where visitors can create their own bouquets at the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.
Musical celebrations and entrepreneurial ventures
On October 21, the festivities continue at Farmers Plaza with the Pink Power Concert, featuring performances by local artists and Kasuso Foundation talents, all advocating for breast cancer awareness. Attendees can also indulge in some well-deserved pampering with a free skin consultation courtesy of Vanity First.
At Ali Mall, October 28 will spotlight inspiring breast cancer survivors who have turned their challenges into entrepreneurial success stories. The Kasuso Negosyo event will showcase their businesses, offering a platform for these remarkable women to share their products and stories of resilience. A special performance by buskers will serenade the event, creating a heartwarming atmosphere of support and celebration.
Citywide events and exciting rewards
As part of its commitment to raise awareness, Araneta City has turned its iconic landmarks pink. On October 1, the Smart Araneta Coliseum was illuminated in pink, serving as a vibrant symbol of unity in the fight against breast cancer.
In addition, Araneta City is turning its pedestrian lanes along Gen. Malvar and Gen. Aguinaldo streets into pink pathways for the Walk for Pink campaign. Visitors are encouraged to walk these lanes, take photos, and post them on social media for a chance to win exciting prizes. By using the hashtag #WalkForPink, participants can enter a raffle for an overnight stay at either ibis Styles Manila Araneta City or Novotel Manila Araneta City. The promotion runs until October 6.
Lastly, Araneta City shoppers who make a single-receipt purchase of ₱2,000 on October 18 can redeem a special Pink Awareness Kit. The first 100 customers will receive a pink umbrella, pink tote bag, and pink ribbon enamel pin as part of this exclusive promotion.
“By lighting up our spaces in pink and organizing these impactful events, we hope to drive people into action and remind every woman of the importance of early detection. Together, we can make a difference,” Go said.
To know more about the latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly Twitter), and TikTok.
