Close Menu
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
What's Hot

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram YouTube TikTok
LionhearTVLionhearTV
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
LionhearTVLionhearTV
Home»Press Release»AirAsia joins forces with SEGA and ATLUS for a groundbreaking gaming-travel crossover experience
Press Release

AirAsia joins forces with SEGA and ATLUS for a groundbreaking gaming-travel crossover experience

Lion's DenBy Lion's DenOctober 11, 2024No Comments3 Mins Read
Share
Facebook Twitter Reddit Pinterest Email

AirAsia, Asean’s leading travel and lifestyle brand, and global gaming powerhouse SEGA, together with its acclaimed group company ATLUS, today announced an electrifying collaboration that brings to life two iconic gaming franchises, Sonic the Hedgehog and Persona 5, through stunning aircraft liveries and immersive in-flight experiences. This partnership is in conjunction with the larger ‘The Colour Of Connection’ campaign by AirAsia brand co. (Abc.), the brand management arm of Capital A.

The groundbreaking collaboration between AirAsia, SEGA, and ATLUS ushers in a new era of travel, seamlessly merging the worlds of gaming and aviation. By bringing iconic gaming franchises like Sonic the Hedgehog and Persona 5 to the skies, AirAsia reinforces its commitment to connecting people to their passions of fun and entertainment.

The partnership will feature two aircraft adorned with the iconic designs of Sonic the Hedgehog and his friends Tails, Knuckles, Shadow, and Amy Rose, as well as the captivating Persona 5 characters Joker and Morgana. Sonic and friends will adorn AirAsia X’s (flight code: D7) Airbus A330 aircraft with tail number 9M-XXU, meanwhile, the Persona 5 livery will grace an AirAsia Malaysia’s (flight code: AK) Airbus A320 aircraft with tail number 9M-AFF. These two aircraft will fly routes across AirAsia’s network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and beyond.

Rudy Khaw, CEO of AirAsia brand co. (Abc.) said: “This partnership marks another milestone for the AirAsia brand as we delve deeper into the exciting world of gaming and pop culture. This partnership is a natural fit for AirAsia, as it aligns perfectly with our commitment to providing experiences for our guests and communities. As a brand that carries the pride of Asean, we are thrilled to showcase the region’s vibrant spirit and creativity through this partnership.”

Shuji Utsumi, President and COO, Representative Director of SEGA CORPORATION said: “We are honoured to be able to undertake such a wonderful initiative with AirAsia. The Sonic and Persona series are expanding not only in Japan but throughout Asia. We believe that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.”

Sonic the Hedgehog, SEGA’s iconic blue speedster, has been a beloved figure in gaming for over 30 years, captivating audiences worldwide through games, TV shows, comics, and movies. His heroic battles against the villainous Dr. Eggman has made Sonic a global sensation, and the excitement is set to soar with the upcoming theatrical release of “Sonic the Hedgehog 3”. Similarly, Persona 5, the critically acclaimed role-playing game franchise developed by ATLUS, has left an indelible mark on the gaming world. Known for its sleek visuals, compelling narrative, and innovative gameplay, Persona 5 has garnered a dedicated fanbase and widespread acclaim, including the prestigious “Best Role Playing Game” at The Game Awards 2017 and “Best RPG” from IGN’s 2017 end-of-year awards. The game’s unique blend of high school life and supernatural elements has transformed it into a cultural phenomenon. Building on this success, ATLUS released Persona 5 Royal, introducing new characters, storylines, and gameplay enhancements.




Fans of Sonic the Hedgehog and Persona 5 can look forward to flights like never before with these iconic characters. Book your AirAsia flight on AirAsia MOVE to be among the first to fly with these extraordinary aircraft liveries and embark on an unforgettable journey.

Comments

AirAsia ATLUS Persona 5 Sega Sonic The Hedgehog ‘The Colour Of Connection’ campaign
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleMariz and Ronnie Ricketts launch PTXperts Health and Wellness brand
Next Article One in Faith. Meet the men and women of ‘The Forge.’ The Kendrick Brothers’ latest inspiring faith-based movie is now showing exclusively at Ayala Malls Cinemas
Lion's Den
  • Website
  • Facebook
  • X (Twitter)
  • Instagram

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at lionheartvnet@gmail.com.

Related Posts

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025

HOPE Launches Generation HOPE with Filipino Brands to Build Classrooms for the Next Generation

May 28, 2025
Add A Comment

Comments are closed.

Find us on Facebook
Blogmeter.Top



Trending

Philippine Showbiz’s Triple Threats: Multi-Hyphenate Queens Shining Bright

May 28, 2025

10 New and Upcoming Philippine TV Shows to Watch Out for in 2025

May 27, 2025

Why ‘Pinoy Big Brother: Celebrity Collab Edition’ Might Be the Franchise’s Finest Season Yet

May 22, 2025

2025 Midterm Elections: An Eye-Opener for Celebrities Entering Politics and Voters

May 20, 2025

Christopher Diwata: From Viral Meme to Heartwarming Hero

May 20, 2025
Showbiz News

Bong Revilla Jr. to file Cyber Libel cases over Fake News blamed for 2025 Election loss

May 28, 2025

Cristy Fermin reacts to Vice Ganda’s vlog confrontation with MC Muah: ‘Masyado akong naapektuhan’

May 28, 2025

Angela Ken holds on to love in new single ‘Pwede Bang Mamaya?’

May 28, 2025

OPM icon Freddie Aguilar dies at 72

May 28, 2025

Philippine Showbiz’s Triple Threats: Multi-Hyphenate Queens Shining Bright

May 28, 2025
Most Viewed

Slot Machine Announces festival dates in Singapore and South Korea

May 28, 2025

Visa strengthens financial inclusion for Filipino SMEs with innovative payment solutions

May 28, 2025

Tired of Messy Floors and Costly Cleanups? Here’s a Smarter Way to Clean Your Home

May 28, 2025

Bong Revilla Jr. to file Cyber Libel cases over Fake News blamed for 2025 Election loss

May 28, 2025

HOPE Launches Generation HOPE with Filipino Brands to Build Classrooms for the Next Generation

May 28, 2025
eMVP Digital is an online empire that useful pieces of information and a resource for a daily dose of entertainment in all forms. It produces LionhearTV.net, Dailypedia.net, RAWR Awards, RAWRMag, DailyPIPOL, and Broken Lion. These platforms have a highly-engaged audience per month, which varies from ages and sexes.



Blogmeter.Top
© 2025 LionhearTV.net.
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV

Type above and press Enter to search. Press Esc to cancel.