Actress and fashion trailblazer Nadine Lustre has launched her latest collaboration, the 9Lives Eyewear Collection, with Vision Express Philippines.
After three years in the making, the collection was officially introduced at Baked Studios in Makati City on November 23, drawing excitement from fans and fashion enthusiasts alike.
This marks Vision Express Philippines’ first partnership with a local celebrity for a homegrown eyewear line, a significant move for the optical retailer known for carrying global brands like Ray-Ban, Prada, and Gucci.
The 9Lives Eyewear Collection features four styles: Ciri, Rubin, Lima, and Bayonetta, all thoughtfully designed to complement diverse Filipino face shapes. Lustre, who was deeply involved in the creative process, even joined the Vision Express team on supplier visits to ensure each frame met her vision.
“I’ve always found it challenging to find eyewear that fits well and suits my face,” Lustre admitted. “This collection is my way of creating frames that not only look good but also celebrate Filipino features.”
- Rubin: A modern take on the classic aviator with a glossy metal finish and angular rims.
- Lima: A sleek, polished rectangular frame perfect for a clean, professional look.
- Bayonetta: A translucent, full-rim rectangular frame offering a stylish yet casual vibe.
- Ciri: The standout, avant-garde design with angular edges for a bold, fashion-forward appeal.
Each frame is priced at P2,990, making stylish and quality eyewear accessible to a broader audience.
The collection emphasizes versatility, with frames suitable for everyday wear and customizable lenses available in various colored tints. Vision Express also offers in-store services for personalization, ensuring a tailored experience for every customer.
Rooted in inclusivity and quality, the tagline “For Everybody” reflects the collection’s aim to offer fashionable and functional eyewear for all.
“Nadine’s vision and attention to detail are evident in every piece of this collection,” Vision Express shared.
The 9Lives Eyewear Collection is now available in all Vision Express stores nationwide. Whether you’re looking to make a bold fashion statement or elevate your everyday look, Lustre’s collection promises to deliver style, substance, and individuality.
