Enstack, a mobile app empowering over 200,000 entrepreneurs with independent online stores, is rolling out a game-changing feature: a special badge for businesses registered with the Department of Trade and Industry (DTI).
This first-of-its-kind initiative in Philippine e-commerce helps DTI-verified merchants stand out, boost buyer confidence, and unlock growth opportunities. When you see the badge on an Enstack-powered store, it means the business has been DTI-registered, demonstrating its commitment to legitimacy and local commerce.
“At Enstack, we’re proud to highlight local entrepreneurs who are working hard to grow their businesses and strengthen our local economy,” said Macy Castillo, Enstack CEO and co-founder. “By shopping from these verified sellers, you directly support the hardworking businesses that keep our communities thriving.”
Strengthening Trust in Online Commerce
In the Philippines, an estimated nearly six million small and medium businesses exist, yet only about a million were registered as of 2022, according to the DTI—indicating that many entrepreneurs launch their ventures informally. Operating without registration, however, can limit business growth, reduce access to financial services, and impact consumer confidence. Enstack’s special badge helps bridge this gap by giving verified businesses a visible mark of legitimacy, encouraging consumers to shop with peace of mind.
Supporting Business Growth Through Education and Incentives
Enstack’s initiative is not about excluding unregistered businesses but rather about encouraging and enabling them to formalize. Business registration comes with significant benefits, including:
• Legal recognition and protection
• Access to financial services and loans, including eligibility for Enstack’s Buy Now, Pay Later (BNPL) payment solutions through GCash’s GGives and BillEase
• Eligibility for government programs and incentives
The AI-powered business management app is also launching educational campaigns to help entrepreneurs understand these benefits and the process of formalizing their businesses, as well as exploring partnerships with government and private organizations to expand opportunities for them.
Helping Filipino Entrepreneurs Scale
Beyond the badge, Enstack continues to develop tools and resources that help businesses not only transition from informal to fully registered enterprises but also exponentially scale. This initiative aligns with the government’s Tatak Pinoy movement, which champions Filipino-made products and enhances their competitiveness both domestically and globally.
“Being the first in the Philippine e-commerce space to recognize local businesses in this way is something we are truly proud of,” said Castillo. “We remain committed to working with both government and private organizations to provide more support for Filipino entrepreneurs. By making business registration more accessible and beneficial, we’re helping entrepreneurs scale and contribute to a stronger Philippine economy.”
