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Home»Press Release»7-Eleven’s Slurpee® Is Owning the Brainfreeze® Moment With a Bold New Flavor, Treat, and Look
Press Release

7-Eleven’s Slurpee® Is Owning the Brainfreeze® Moment With a Bold New Flavor, Treat, and Look

Lion's DenBy Lion's DenAugust 19, 2025No Comments2 Mins Read
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It’s no wonder that people turn to 7-Eleven when they look for both comfort and fun. It is the paboritong kapitbahay that gives everyone’s familiar favorites exciting new twists. This time, the go-to convenience store shakes things up and inspires people to slurp boldly with Slurpee®’s surprising new flavor and reinvented look.

Slurpee® is the iconic brain-freezing slushy that has seen Filipinos through changing times, and now, 7-Eleven mixes nostalgia with next-generation fun in the bold new flavor, the Iskrambol Rumble! This frozen dessert-turned-drink completes the lineup of Slurpee®’s latest flavors like the mood-boosting Blue Cotton Candy and the invigorating Green Grape Pop.

With prices for Iskrambol Rumble at P35 for regular, P39 for medium, and P49 for large, customers are sure to taste the childhood nostalgia in its street-style sweetness and creamy vanilla flavor. If they’re feeling extra playful, customers can opt to add Mallows for P6 and Skimmed Milk Powder for P7 to get the full experience.

And for more excitement, in case you missed it, 7-Eleven has also recently teamed up with Mister Donut and introduced the limited-edition Slurpee® Donuts to the crowd. Bring back sweet memories with the Iskrambol flavor, a ring donut filled with iskrambol and sprinkled with mallows and milk powder. Delight in another cool retro experience and try the Cotton Candy Slurpee® Donut coated in blue vanilla and sugar sanding, capturing that melt-in-the-mouth sweetness. These bold new treats are still available for everyone to try until supplies last, starting at P55 each.

The brainfreeze® moment doesn’t stop there. Slurpee® has a bold new look, too! 7-Eleven rolls out new Slurpee® cups nationwide with vibrant hues and an updated swirl style that will fit the vibe check and capture this generation’s bright and unapologetic aesthetic. Customers can also get the same brainfreeze® in the Slurpee Mini starting at P15.

Slurp boldly with Slurpee®’s sweet, new flavor and spot its trendy, refreshed look starting August 6, 2025. Check out the 7-Eleven stores with Slurpee on this page and those with the new flavor, Iskrambol Rumble, here. Whether one is up for carefree fun, looking to bond with the barkada, or feeling inspired to enter a new era, they can enjoy their bold, brain-freezing moments 24/7 with everyone’s paboritong kapitbahay.

Like us at 7-Eleven Philippines on Facebook, follow @711ph on Instagram, and @711philippines on Twitter and TikTok for more information

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7-Eleven 7-Eleven’s Slurpee® Iskrambol Rumble Slurpee® Storyscope Strategic Communications Group
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