Lifestyle brand Purple Hearts continues to expand its health and wellness line with the launch of three new vitamins, unveiled during the colorful ‘Purple or Treat Costume Party and Product Launch’ held at Le Rêve Pool and Events Venue in Quezon City.
The event also marked the introduction of actor and dancer Rodjun Cruz as the brand’s newest endorser.
The launch was hosted by none other than Kryzl Jorge, the nine-year-old CEO of Purple Hearts and daughter of Kryzl Group of Companies chairwoman Liezl Jorge. Known as one of the youngest CEOs in the Philippines, Kryzl welcomed guests with her usual energy and charm, celebrating not only the product debut but also her 9th birthday.
Expressing his excitement about being part of Purple Hearts, Rodjun Cruz shared that his favorite among the brand’s new offerings is Mighty Boost, which helps support muscle and bone growth.
“Siyempre, Mighty Boost for muscles, for bones and growth,” he said. “’Nung lumalaban tayo sa Stars on the Floor, ‘yun ang tinake natin at dahil d’yan, nag-champion po tayo. Kasi hindi nila alam pero grabe ‘yung training namin—tuloy-tuloy ang rehearsals, ‘yung lifting, ‘yung training—and naba-balance ko din ‘yung time ko sa work and sa family ko.”
Cruz’s endorsement aligns with the brand’s mission to promote strength, vitality, and balance — values reflected in the new Purple Hearts formulations.
The event highlighted three innovative vitamins that complement different aspects of physical and mental wellness:
- Immuni Boost – strengthens the immune system with antioxidants that reduce oxidative stress, lessen inflammation, and protect the body from environmental stressors.
- Mighty Boost – enhances muscle and bone strength while supporting natural growth and overall vitality.
- Smarty Boost – promotes better mood, sharper memory, and improved focus with a blend of botanical extracts that help sustain energy and alertness throughout the day.
To mark her 9th birthday, Kryzl Jorge also launched her debut single, “Birthday Love,” and made donations to nine charitable institutions, underscoring her commitment to giving back.
Purple Hearts, which began with chewable vitamins for picky eaters, has since grown into a holistic wellness brand advocating for health, empowerment, and social responsibility. (with reports from Loyd Pino)
