- There is a new place to go to watch and experience Kapamilya events and shows.
ABS-CBN announced today (July 24) that it is launching the “ABS-CBN Vertis Tent,” a tent venue located within the newly opened Ayala Malls Vertis in Quezon City.
Before the end of the year, the 1,140 sq.m. events venue will be opened for special events, live shows, product launches, exhibits, and concerts. ABS-CBN head of business development Paolo Pineda revealed that ABS-CBN already has a lineup of shows featuring local and international artists in the tent, which has a seating capacity of 1,200 people.
ABS-CBN chief operating officer of broadcast Cory Vidanes and Pineda, together with AyalaLand Malls, Inc. president Rowena Tomeldan and AyalaLand, Inc. chief finance officer Ruby Chiong signed the agreement for the project today (July 24) at the ABS-CBN compound in Quezon City. Also present in the signing were ABS-CBN head of integrated events and customer engagement Bobby Barreiro, ABS-CBN legal counsel Carissa Enerio, ABS-CBN head of integrated marketing Nandy Villar, AyalaLand Malls, Inc. Synergies general manager for entertainment Gabby Katigbak, AyalaLand Malls, Inc. senior associate for business development Sheena Chua, and AyalaLand Malls, Inc. head of marketing Maricris Bernardino.
Pineda said the network welcomes this new venture with Ayala Malls, which has been a partner of ABS-CBN in bringing its content and its stars closer to the public.
“Ayala Malls has been one of our strongest partners for our events, programs, and movies. Our events in selected Ayala Malls have always generated thousands of attendees. Last year, we also signed a lease agreement with Trinoma, an Ayala Mall, for our first ever experience store. This tent is another first for ABS-CBN, thus strengthening our partnership even more,” said Pineda.
The Ayala Malls Group also expressed its excitement with this new project with ABS-CBN.
“We are pleased to be able to provide the Filipino consumers a place to meet their favorite stars and celebrities. The ABS-CBN Vertis Tent will also be open to private functions for individuals who need a big venue north of Metro Manila. We are excited to be a part of wonderful memories created by this new venue,” said Tomeldan.
Pineda added ABS-CBN and Ayala Malls hope to deliver many meaningful experiences to Filipino families through the events that will be staged in the ABS-CBN Vertis Tent.
For inquiries and reservations on the ABS-CBN Vertis Tent, you may email santosgail.atmi@ayalamalls.com.ph.
