Puregold continues its tribute to Filipino sari-sari store owners and micro-entrepreneurs with the latest installment of its Sari-Sari Stories video series, titled “The Witness,” which features a special cameo from Jhoanna of BINI.
The short film tells a tender coming-of-age love story that unfolds over the years, shaped by change, consistency, and the quiet presence of a sari-sari store owner who witnesses every chapter of the couple’s journey. From youthful affection to enduring love, the relationship’s highs and lows are seen through the eyes of the neighborhood storekeeper—underscoring the sari-sari store’s role as a constant in everyday Filipino life.
Jhoanna’s appearance adds warmth and relatability to the narrative while reinforcing the film’s message of appreciation for small business owners across the country. Speaking about the importance of sari-sari stores, she shared, “Importante na hindi mawala ang sari-sari store. Bukod sa pagiging very Pinoy, ito pa rin ang pinaka-accessible sa maraming komunidad. Iba pa rin ‘yung may mapupuntahan kang malapit sa ’yo.”
Puregold senior marketing manager Ivy Hayagan-Piedad echoed the sentiment, emphasizing the company’s long-standing support for micro-entrepreneurs. “Puregold has always been a proud ally of micro-entrepreneurs across the country. Through Sari-Sari Stories, we continue to uphold the role sari-sari store owners play in our everyday lives. In their communities, they bring people together by providing convenience and access to daily essentials,” she said.
“The Witness” builds on the momentum of earlier Sari-Sari Stories episodes such as “Ways,” which featured Stell of SB19, and “The Sign,” which included a cameo by Skusta Clee. Collectively, the series has sparked online conversations and resonated with netizens, Aling Puring members, and Puregold supporters alike.
As Sari-Sari Stories continues, the series reflects how sari-sari stores have quietly woven themselves into the fabric of Filipino communities—standing as places of convenience, connection, and shared memories. “The Witness” is now streaming on the Puregold Channel.
