On January 27, 2026, Canon Philippines welcomed media partners, brand ambassadors, and the local photography and creative community at Revel at the Palace, Manila, for its annual Thanksgiving Party and the official launch of Canon PhotoMarathon 2026, set to take place on April 18 at the BGC Amphitheater, Taguig City. The evening was alive with anticipation, connecting past champions, emerging creators, and technology in one vibrant celebration.
The moment felt electric as conversations buzzed across the room, cameras rested on tables, and flashes punctuated laughter.
The PhotoMarathon, returning after several years, promised the same thrilling challenge that photographers have cherished for nearly two decades: capturing compelling visuals under pressure, now expanded to include video storytelling alongside still photography. Creativity, speed, and narrative were at the heart of the event, inspiring everyone present to think about new ways of seeing and telling stories.
A mini PhotoMarathon unfolded during the party itself, with participants racing to capture the theme “New Beginnings.” Printed images immediately adorned a display wall, revealing a tapestry of perspectives—abstract compositions, intimate portraits, and playful street shots. Each frame seemed to narrate the energy of the room, reflecting not just the competition but the spirit of connection that Canon fosters among creators.
Canon executives shared heartfelt thanks, reflecting on the community’s dedication and highlighting how the competition continues to empower photographers and hybrid creators. Longtime winners, the Canon Crusaders of Light, were recognized for championing visual storytelling and mentoring younger creatives. Their presence reinforced that every image is part of a larger journey, a thread woven into the fabric of the Filipino photography scene.
Looking ahead, photowalks, school visits, and regional workshops will take place from February to March, allowing creators across the country to hone their skills and experience the thrill of the PhotoMarathon before the main event. Open to both Canon and non-Canon users, the 2026 edition promises inclusivity, innovation, and an opportunity to push creative boundaries.
As the night drew to a close, the energy lingered—a mix of inspiration, anticipation, and camaraderie.
Canon’s Thanksgiving Party didn’t just mark a launch; it set the stage for stories yet to be told, images yet to be captured, and a new wave of Filipino visual creators ready to explore the world through their lenses. (with reports from Loyd Pino)
