ABS-CBN continues its winning streak in the primetime TV race as it dominated households nationwide in February with the top-caliber drama, “Walang Hanggan” on top, with an average national TV rating of 28.5%, according to industry-trusted multinational market research group Kantar Media for the month of February.
ABS-CBN occupied 12 slots in the Top 15 while GMA7 got only three. The primetime block on television (6 PM to 12 MN) is important for TV networks because it is the time most Filipinos are watching television and advertisers put most of their TV ad placements to reach more viewers.
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
