The scents she has created have been the inspiration behind some of Axe’s world class campaigns such as Axe Anarchy and Apollo. But AXE has never been completely about following the rules. “The AXE way of life is unique,” said Gem Laforteza, AXE Brand Manager. “We always try and explore how we can push the envelope.”
Tonight is no different, with AXE dishing out a party to remember through the launch of the AXE Party Bus. Guests were treated to a filling dinner at Aracama to prepare them for a fun night of games and drinks.
Guests then boarded the Hummer limousine that took them on a ride around Makati and the Fort as they partied with the AXE girls and today’s coolest class acts DJ’s Sam YG, DJ Toni Tony and Gino Quillamor, and Chino Roque, the first Filipino astronaut.
The AXE Party Bus stopped at Skye Lounge at the Fort for specially concocted drinks. The awesome bus ride was made even more exciting with party favors and intriguing yet amusing games. The ride finally stopped at the newest and hippest bar in the city, 71 Gramercy at Century City, Makati, for a night of dance-till-you-drop clubbing.
At the end of the night, AXE also announced that five lucky groups of friends will be chosen to board the AXE Party Bus and get a chance to experience this awesome ride!
To join, all they have to do is to tweet why they deserve a ride on the AXE Party Bus, using the hashtag #AXEPartyBus and by tagging @AxePhilippines. The AXE Party Bus will run for two more weekends, from February 28 to March 1 and March 7-8.
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