Kantar Media is the most trusted TV Ratings provider in the country.
According to the poll conducted by LionhearTV from March 6-12, 2016, Kantar Media was chosen by internet users as their preferred and most trusted TV ratings provider in the Philippines.
For 1 week, LionhearTV asked netizens to choose which among Kantar Media and AGB Nielsen is the ratings provider that they trust the most. And after more than two thousand votes, Kantar Media emerged as the netizen’s choice for their trusted TV ratings provider.
Kantar Media won by a total of 2,046 votes, more than triple than AGB‘s 625 votes.
Kantar Media started releasing its Philippine television audience measurement data in February 2009. Kantar Media launched Rural Television Audience Measurement Service on June 2012 with a total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) was added to the existing 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media’s audience panel would now cover and represent 100% of the total Philippine TV viewing population.
The large scope of panel homes that it serves could be one of the advantage why internet users chose Kantar Media. While AGB Nielsen caters to Urban areas with their NUTAM ratings and their basic Mega Manila scope, Kantar Media delivers national ratings score which is a clear representation of what the whole country is watching. Kantar Media currently uses a nationwide panel size of 2,609 urban and rural homes that is representative of 100% of the total Philippine TV viewing population.
Added to their advantage is their untainted credibility. Compared to AGB Nielsen which has faced several complaints on rigging TV rating results, Kantar Media wasn’t involved in any anomalies yet. Kantar Media enjoys clean image and strong credibility thus getting some of the most respected companies as their subscribers. Currently, Kantar Media enjoys subcription from ABS-CBN Corporation, PTV, CNN Philippines, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas in the Philippines while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Here are some of the comments by the netizens on why they trust Kantar Media more than AGB Nielsen.
https://www.facebook.com/LionhearTV/posts/1177308168954935?comment_id=1177323958953356&comment_tracking=%7B%22tn%22%3A%22R9%22%7D
Now, the netizens have already spoken. Kantar Media is the most trusted TV ratings provider in the country today.
