ABS-CBN drew more viewers across the country last October, with the undisputed number one program “FPJ’s Ang Probinsyano” still leading the list of the most watched programs with a national TV rating of 37.4%, based on Kantar Media data covering both urban and rural homes across the country.
ABS-CBN also attracted more viewers than GMA in other areas.
It won the ratings game in Total Luzon with an average total day audience share of 40% versus GMA’s 37%; in Total Visayas with 53% versus GMA’s 29%; in Total Mindanao with 55% vs GMA’s 29%; in Total Balance Luzon with 49% versus GMA’s 35%; and in Metro Manila with 36% versus GMA’s 33%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
