ABS-CBN Corporation, the country’s leading media and entertainment company, emerged as the most awarded TV network in the 52nd Anvil Awards, raking in a total of six triumphs in various categories for its campaigns across business units, including SKY Cable Corporation, which took home the Gawad Jose Carpio: Excellence in Reputation and Brand Building Management.
SKY won one of the highest and most coveted Anvils for its 25th anniversary campaign, “The Silver Sky: Paving the Road to Stronger Bonds and More Meaningful Connections with the Filipino Family,” which celebrated the connections that SKY’s content was able to build with Filipino families.
The Anvil Awards is organized annually by the Public Relations Society of the Philippines (PRSP) and is deemed as the “Oscars” of the local PR industry with the ANVIL as an emblem of excellence in the field of public relations. A multi-sectoral jury carefully screened and selected the winners in each category.
ABS-CBN Global won a Gold Anvil for its Vote4ASelfieWorthyPH campaign, which encouraged Overseas Filipino Workers (OFWs) to vote in the 2016 Elections by anchoring on the selfie phenomenon to make OFWs realize that their vote can make a difference to make the Philippines more “selfie-worthy.”
Its digital terrestrial television service, ABS-CBN TVplus, was also honored with a Gold Anvil for its effort to introduce new innovations that feature quality content to Filipinos at home.
The company’s internal communications campaign, “Kapamilya Hottie 2016: The Search for the Next Kapamilya Fitness Ambassadors,” was recognized as well with a Silver Anvil for promoting fitness among employees by putting the spotlight on employee fitness ambassadors through its intranet site, e-Frequency.
Meanwhile, OTWOLISTA.com, an interactive site launched by ABS-CBN’s Digital Media Division, for fans of its 2015 hit series “On the Wings of Love” topbilled by James Reid and Nadine Lustre, clinched a Gold Anvil for giving Kapamilyas an ultimate content experience that extended beyond television.
On the website, OTWOLISTAs, as fans of the famous tandem are called, were granted exclusive access to the fictional social media account of the show’s main characters, behind the scenes photos and videos, and an opportunity to engage in OTWOLISTA challenges, among many others.
ABS-CBN Digital Media Division also nabbed a Silver Anvil this year for “Turning Tweets into Cheers: ABS-CBN x MCDO BONFRIES,” a Twitter promo launched during the UAAP Cheerdance Competition wherein schools with the loudest cheers on Twitter won free fries. The campaign boosted digital engagement with students who could not be physically present at the competition to support their schools.
Last year, ABS-CBN was the most Anvil-awarded TV network. Its top honors include a Platinum Anvil Award, a Gold Anvil Award, and a Silver Anvil Award for its “Pope, Thank You sa Malasakit (PopeTYSM)” social media campaign, the PopeTYSM Book of Thanks, and the PopeTYSM cross-platform coverage, respectively.
