Weeks away from Mothers Day, Jollibee takes it up another level with another tear-jerker TVC, showcasing the undying love and care this one exceptional icon has for her unico hijo. With an illustrious entertainment career spanning three decades, Asia’s Songbird Regine Velasquez-Alcasid has proved her spot in the industry with her chart-topping hits and albums, as well as TV shows and movies.
Above all her responsibilities in work, there is one she can never put second. Being a mom is what Regine loves the most out of all her amazing roles in her career. Her six-year-old son with fellow OPM artist Ogie Alcasid, Nate, came out to be a lovely and enthusiastic little boy who equally shares his parents’ talents.
Regine and Nate admitted that their favorite bonding time aside from singing and playing is eating in Jollibee. The famous #SweetSarap Jolly Spaghetti binds the two together whenever Regine spends quality time with her son. This is why Jollibee invited them to star in their newest TVC.
Upon the first review of the storyboard, Regine said: “Umiyak talaga ako. I said, “pinag-isipan talaga nila.” I’ve never done anything like this, a commercial that celebrates my being a career woman and a mom.”
Since she gave birth to Nate in 2011, Regine has slowed down her professional life to spend more time with her son. The first seven years are the most crucial to a child’s development, as studies show, and the Songbird is determined to make the most of it.
Regine’s realization is not lost on Nate, who—despite his parents’ celebrity status—prefers simple bonding activities like going on picnics and playing with Regine and Ogie. To make these bonding moments even sweeter and more fun, there’s always the sweet-sarap Jolly Spaghetti to bring more flavor to the Alcasid family’s special time together.
“When it’s time for merienda, he would say “I want one Jolly Spaghetti, two Chickenjoy legs, and two fries.” When I’m not at home, he would ask to order Jollibee and pay for it with his own money! Hindi niya ako hihintayin!” Regine candidly shared.
“The Jolly Spaghetti is so yummy!” the six-year-old exclaimed. “It’s sweet and cheesy and I can eat a lot of it!”
It’s no wonder why Nate—and other Pinoy kids—love Jolly Spaghetti. The al dente noodles are topped with Jollibee’s unique sweet-sarap sauce, meaty hotdog slices, and a generous sprinkling of grated cheese.
“The Jolly Spaghetti’s unique sweet-sarap, flavors have always had a distinctive place in the hearts of Filipino kids and kids-at-heart, because moments spent with loved ones over a plate of Jolly Spaghetti are made sweeter, more fun, and more special,” said Cathleen Capati, Jollibee Marketing Director. “Regine and Nate’s story is not only heartwarming but also relatable to millions of Filipinos.”