Ajinomoto Philippines Corporation brings together celebrity endorsers and reveals new company logo

  • Ajinomoto ambassadors and endorsers Anne Curtis and Marian Rivera talked about why they love Ajinomoto Seasonings
  • Ajinomoto Philippines Corporation revealed the story behind their new corporate logo
  • The company also shared what inspires them

On its 60th year, Ajinomoto Philippines Corporation (APC) unveiled two big developments: the star-studded Aji Seasonings Series Campaign and the new Ajinomoto Group Global Brand Logo (AGB) at the #AjinomotoBigDay event last May 25 at Oasis Manila.

The campaign brings together four Ajinomoto seasoning brands–AJI-NO-MOTO® Umami Seasoning, AJI-GINISA®, AJI-PORKSAVOR®, and AJI-CHICKENSAVOR®–and three of the country’s biggest stars to provide Filipino families with an Ajinomoto Seasoning for whatever kind of deliciousness they need whether in fried, saucy, or soupy dishers.

New AJI-PORKSAVOR® and AJI-CHICKENSAVOR® endorser Anne Curtis and AJI-GINISA ambassador Marian Rivera made a special joint appearance at the #AjinomotoBigDay to share her new discoveries with her food-loving family and friends.

Devoted wife and mom, Marian, on the other hand, has tried her hand on a variety of ginisa-related recipers “mula simpleng ginisang gulay hanggang sa mga recipes na mas bongga at adventurous” as seen on her Instagram food profile, @LutoNiYan.

AJI-NO-MOTO® Umami Seasoning endorser Liza Soberano, through a special video message, reached out to fellow young cooks. “For all of you who like to cook for their family like me, it’s helpful to know that there are Ajinomoto Seasonings that can aid you to make each and every meal delicious and enjoyable for your loved ones.”

Moreover, APC President Sakura introduced the Ajinomoto Group’s new corporate logo inspired by the qualities of originality, innovative spirit, and friendliness. Known as the AGB, it is made up of a continuous red brush stroke which spells the word “Aji”.

The letter “A” mimics the infinity symbol and stands for three infinite ambitions: 1) to pursue, master, and popularize the Aji taste; 2) to drive the evolution and develop the value of amino acids; and 3) to promote global sustainability.

The line flowing from “A” to “j” represents a person. It suggests people joined together by the joy of cooking and eating, of lives enriched by taste and amino acids.

The line from the bottom of “j” that extends upward to the right symbolizes the growth and development of the Ajinomoto Group in the future.



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