- Whirlpool and Exatech have joined together to bring quality US appliances to Filipino consumers
- Exatech has grown into an international distributor, after its partnership with Whirlpool
- Donita Rose hosted the launching of the new products at the Marco Polo Ortigas Manila Hotel ballroom
Three new products were launched by Whirlpool and Excellence Appliance Technologies, Inc. (Exatech) to the Philippine market.
In 1992, Exatech, as a local appliance retailer, partnered with Whirlpool and has grown into an international distributor. For twenty-seven years now, Whirlpool and Exatech have joined together to bring quality US appliances to Filipino consumers.
This year, three new products were launched at the Marco Polo Ortigas Manila Hotel ballroom. Special guests included Blanco Wong, Whirlpool Southeast Asia managing director and Rodrigo Salamoni, Whirlpool Southeast Asia marketing director, and Donita Rose, a whirlpool mom and event host. The program consisted of demonstrating the unique product features to the audience.
The first product revealed was the MWP 305 ES Vancouver microwave oven. Built with an integrated handle and touch-screen design, this model is perfect even for first-time users. The 30-liter capacity including the grill and steam function also makes it flexible for all kinds of cooking needs.
Second product was the new and improved Bloomwash Inverter Plus washing machine. The Zen Direct Drive Inverter Technology allows a quiet yet high wash performance and ensures high energy savings. Its Hot Wash feature heats up the water up to 45°C to remove different types of stubborn stains and allergens. This was further supported by the lab test done by FAST Lab that showed the low bacterial count after just one wash cycle.
The final product launched was the revolutionary Quattro French Door Refrigerator. Equipped with Whirlpool’s patented 6th Sense Technology, it is able to maintain the optimal environment of your food. The Fresh Lock automatically adjusts the temperature to maintain the freshness of fruits and vegetables while the Freeze Lock reduces freezer burns. Meanwhile, its FlexiFreeze compartment allows you to choose three different temperature levels depending on what food you are storing.
Whirlpool Southeast Asia managing director, Mr. Blanco Wong is grateful for the warm welcome of the Philippine market to their new products. He also expressed whirlpool goals and future plans to Filipinos.
‘We are happy to see that Whirlpool is always warmly welcomed here in the Philippines. The products we present today are meant to increase the comfort and security of every Filipino. It’s our goal to provide energy efficiency along with the high quality performance that Whirlpool has been known for for over 100 years. Our future plans will definitely include innovative features and better quality suited for the different needs in the Filipino market. With the support of Exatech, Whirlpool will surely continue to bring delight to our consumers in the years to come,’ Mr. Wong said.
The latest Whirlpool Vancouver Microwave Oven, BloomWash Inverter Plus Washing Machine, and Quattro French Door Refrigerator are now available to the public through all leading appliance stores nationwide.
For more products information, feel free to check their website at www.whirlpool.com.ph.
