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Direk Lauren Dyogi reveals changes in Star Magic after ABS-CBN shutdown

Direk Laurenti Dyogi shared that the Network made the initiative to aggressively seek out partnerships outside of ABS-CBN and market better their artists.

In an interview with Director Laurenti Dyogi, he revealed how star magic changed after the ABS-CBN shutdown.

Firstly, he shared his experience working as the new Star Magic head while heading ABS-CBN’s Entertainment Production.

Dyogi also highlighted how the two roles he has, synergize well with each other.

“Madami na ako rin namang experience sa pag-select, sa pag-audition. But managing artists is new to me. So yun naman yung challenge sa akin. Actually ngayon ko narerealize pwede s’yang i-synergize, and it will be more efficient and more effective.” 

Dyogi added that ABS-CBN now focuses on creating content for their artists. Now with his posts, he closely monitors the progress of each artist currently signed with Star Magic.

“So also (in) building their careers, its also in creating new content for them. So nababantayan ko rin yun. Mas narerealize ko ngayon, na in casting, mas naaalalayan ko. We give a lot of opportunities to Star Magic Artists who stayed with the company. So sila yung naaalagaan,” said Dyogi.

Finally, he shared that the Network made the initiative to aggressively seek out partnerships outside of ABS-CBN and market better their artist.

“There are partnerships we need to establish outside of ABS-CBN, so we’re more aggressive now in seeking partnerships, and marketing our artists.” 

Some artists such as Julia Barreto, and Bea Alonzo left Star Magic to sign deals with other talent management arms during and after ABS-CBN’s shutdown. However, some of the remains under contract with the network.



Additionally, many Star Magic artists remained with the talent management arm, such as Enchong Dee, Kim Chui, Andrea Brillantes, and Jane De Leon. They also added new talents such as the Pinoy pop groups BINI and SHA Boys.

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