MANILA, PHILIPPINES – March 26, 2021 – The trends in the digital marketing scene has been ever-changing because of the continuous technological advancements that motivates the quick shift in consumer demands and behavior.
Through the years, we have been witnesses of different unconventional marketing campaigns from the world’s biggest brands like Coke, Royal Crown Cola, Apple, Nike etc. which were choreographed by their own respected marketing agencies.
However, as we became more adept on the ins and outs of digital marketing, the demands of brands from their agencies became harder and harder to meet and cannot be achieved by creativity and out-of-the-box ideas alone.
“SOMEWAY, SOMEHOW THE HELPERS NEED TO BE HELPED TOO”
This opened the door for the birth of a new and unique digital marketing agency, iAdvertise Solutions. Veering away from the usual creative and campaign-focused approach of marketing agencies, the company offers guaranteed numbers and results to its clients.
In response to the increasing demand of brands to their marketing agencies and chosen influencers, iAdvertise functions as the third party agency that will ensure that these influencers and agencies meet the key performance indicators set by their clients to help them maintain healthy and harmonious relationships with their advertisers.
“The business model of iAdvertise took more than two years to develop and perfect prior to its launch in 2020,” says the Brand Director, Lee Castillo.
The secret behind the company’s confidence in providing guaranteed online numbers to its clients lies in its community of over 80,000 active members and 600,000+ registered members who will religiously visit a website, subscribe to a YouTube Channel and watch their clients’ YouTube videos and share their Facebook content and interact with them.
“These 680,000+ people (and counting) have different wants, interests and content preferences, which is why it is also important that we filter them to ensure that our clients get the best quality of audience that perfectly fits their target market,” he added.
iAdvertise Solutions services’ encompass the smallest clients (new content creators) to the biggest ones (brands, marketing and media agencies). They re-launched their five core services to the public last October 2020 and were able to help 2500+ clients in just six months:
The company also aims to increase the level of competition in the online playing field. “This will be a good boost especially to the newcomers in the world of content creators. This forces the established YouTubers to continuously innovate their content to stay on top of the ladder. With tighter competition, we consumers benefit and that’s exactly what we want,” said iAdvertise’ President and CEO, Reiner Cadiz.
In a marketing age where creativity is highly praised, the founders of the company believe that at the end of the day, result is still the king. With iAdvertise Solutions, meeting online goals will no longer be too much to handle and the clients can now focus on honing their craft and further exploring their creativity.
