SM garnered 25 recognitions in different categories at the recently concluded 18th Philippine Quill Awards for its outstanding communication and social good initiatives in 2019 and amid the pandemic in 2020.
The retail chain won eight (8) Awards of Excellence for SM Supermalls It’s a SMall World (Marketing, Advertising, and Brand Communication), SM Riders Program (Community Relations), and Juan Fun Adventure At SM (Special and Experiential Events). SM Foundation’s Spreading #SocialGood stories clinched five awards in three categories, namely Community Relations; Corporate Social Responsibility; and Audio/Visual, and Publications. Among these programs, the SM Riders Program was a nominees for the Top COVID Comms 2020 Award.
SM programs that bagged an Award of Merit include SM Supermalls’ #SafeHandsAtSM (Safety Communication), #VoteForMom (Marketing, Advertising, and Brand Communication), HUEniverse (Marketing, Advertising, and Brand Communication), SM City Baguio Project Seeds (Customer Relations), SM for SMEs 2019 Videos (Community Relations), Kasama Ng SM (Corporate Social Responsibility), #SafeMallingAtSM Videos(Audio/Visual), BESTival, Biggest Lantern of Hope, and EnterTOYment Fest which all won in the Special and Experiential Events category, and ‘SM Together, We Can (the umbrella campaign for #FAMomentsAtHome, #SafeMallingAtSM, and SM Take Out And Delivery, among others), which won in two categories, namely Marketing, Advertising, and Brand Communication and Customer Relation; SM Development Corporations’ SMDC Happynings (Community Relations) and The Good Guys Campaign (Corporate Social Responsibility); and, SM Hypermarket’s Street Food Festival 2019 (Marketing, Advertising, and Brand Communication). Two Awards of Merit were given to SM Foundation’s #SocialGood Stories campaign for Community Relations and Social Media Programs categories.
“We are humbled to receive these recognitions from one of the country’s most prestigious award-giving bodies in the communications industry. These awards pay tribute to our MSME partners, shoppers, and communities, who have found hope amid uncertainties at the onset of the pandemic. We will continue to work harder to create programs that will benefit, not just our stakeholders, but the nation as a whole,” said SM Supermalls President Steven Tan.
Organized by the International Association of Business Communicators Philippines, the Philippine Quill Awards is considered the most prestigious awards program of country in the field of business communication — emphasizing the excellent use of communication to achieve goals and make a difference in society.
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