On March 11, Kapamilya actress Judy Ann Santos-Agoncillo announced that she plans to use Beko products in her kitchen.
During the media conference for Santos’ launch as Beko’s newest endorser, she confirmed her plans of adding one of Europe’s leading brands to her kitchen.
“I will feature the kitchen appliances of Beko para alam niyo kung ano ‘yung sinasabi ko, because it’s hard to explain when you don’t actually tell your viewers how to use it eh. So for me, it’s important na I would be able to show it to everyone at Judy Ann’s Kitchen, then you can–maniniwala kayo sa sinasabi pag naipakita ko na.”
Santos, known for her cooking expertise, said she attested to some of the valuable qualities of Beko appliances.
“I suggest that you pick Beko appliances, simply because it would help you a lot. In saving money, saving up your time. (Saving up) Electricity because they have a lot of equipment and appliances na talagang electricity saver, inverters and all. And the latest technology is included as well.
“You’re actually purchasing the top brand with the latest technology, but it’s not that expensive. Affordable siya and sobra siyang sulit. It’s a very, very good investment, especially in times like these.”
She revealed her plans of adding the appliances from Europe’s leading brand to her restaurant, Angry Dobo.
“It’s because they have a lot of items that are–inverter. We need that, especially when you have a business, you’re really trying to find ways [to save] up money and budget. So I would think I would be introducing Beko’s Air Fryer [and] Beko’s Ovens.”
As for landing the endorsement deal, Santos admitted she felt astonished because Beko chose her to represent the brand.
“With every new partnership that we enter into, I’d always ask twice, “are they sure?” Kasi, there’s always a feeling na parang baka hindi totoo, kasi it’s always–if it’s a new brand, and it’s a top brand, I would–gusto ko makasiguro that they are asking us ng hindi nagdadalawang isip.”
Beko Arel Atakol disclosed why they wanted Santos as their brand ambassador.
“It is really/ important for the brand for us especially, because we are really really sensitive and emotional. We are from Europe, and Beko is one of the leading brands of Europe. [We’re] representing a /huge community. And that is why we are really/ careful to work with our ambassadors. But I’m /extremely confident that she’s going to be our Princess here.”
Judy Ann Santos-Agoncillo signed with Beko Philippines on March 11, making her the newest face of their ‘Live Like a Pro’ campaign in the country.
For more information about Beko in the Philippines, go to http://bekopromos.ph or visit their Facebook page at https://www.facebook.com/bekoph.
