A stylish afternoon unfolded at the historic Palacio de Memoria on August 11 as UNIQLO Philippines gathered its brand ambassadors, influencers, media personalities, and guests for the 2026 Fall/Winter Press Preview.
Set inside the elegant heritage venue, the event offered an early look at UNIQLO’s latest arrivals for the upcoming season, giving guests the chance to see the new pieces up close and discover different ways to incorporate them into everyday wardrobes.
Rather than simply presenting the collection on racks, the preview brought the clothes to life through the people wearing them.
Throughout the event, UNIQLO ambassadors and influencers showcased their favorite looks from the Fall/Winter lineup, demonstrating how the latest pieces could work across different occasions.
The styling presentations made the collection feel practical and relatable. Guests could see how individual pieces could be mixed and matched—from casual everyday outfits to more polished looks—showing the versatility that has become closely associated with the UNIQLO wardrobe.
The preview also highlighted the appeal of having dependable pieces that can easily become part of a daily rotation. Instead of being limited to one particular style, the new arrivals offered different possibilities depending on how each wearer chooses to put an outfit together.
Adding fresh energy to the event was the introduction of Emilio Daez as the newest UNIQLO Philippines brand ambassador.
His debut gave the afternoon another highlight as he joined the growing roster of personalities representing the brand in the Philippines.
Emilio’s arrival also reflects the continuing evolution of UNIQLO’s ambassador community, bringing another familiar personality into the brand’s fashion story as it prepares to introduce its latest seasonal collection.
But the biggest reveal of the afternoon came when Anne Curtis was officially introduced as the newest ambassador of UNIQLO Philippines.
The announcement immediately became one of the most talked-about moments of the press preview, adding star power to an event already filled with fashion personalities and creators.
Anne’s addition brings a recognizable figure with a strong connection to fashion and lifestyle into the UNIQLO family. Her presence also gives the brand’s upcoming campaigns an exciting new personality as the Fall/Winter season approaches.
Beyond the celebrity appearances and ambassador reveals, the event ultimately returned to what UNIQLO does best: showing how clothing can fit naturally into everyday life.
The new Fall/Winter pieces were presented in a way that allowed guests to imagine themselves wearing them—not simply on special occasions, but while working, traveling, meeting friends, or going through an ordinary day.
That practical approach made the preview feel less like a traditional fashion presentation and more like a styling session for the season ahead.
With its newest arrivals on display and two notable additions to its ambassador lineup, UNIQLO Philippines gave guests plenty to look forward to for the coming season.
The 2026 Fall/Winter Press Preview combined fashion, personality, and styling inspiration in one setting, with the historic Palacio de Memoria providing an elegant backdrop for the collection.
And with Emilio Daez officially joining the brand while Anne Curtis takes on a new role as UNIQLO Philippines ambassador, the upcoming season arrives with a fresh sense of excitement. (with reports from Carlos Aragon)
