ABS-CBN’s video-on-demand (VOD) service app, iWantTFC, has achieved a double-digit household penetration percentage in 2022.
According to the Nielsen Consumer and Media View report posted by the Twitter account @OfficialKpex on Thursday, March 16, iWantTFC registered a 5 percent increase in its household penetration percentage from 6 percent in 2021 to 11 percent in 2022.
iWantTFC also remained the second-most-used VOD in the country, following Netflix, which scored 27 percent, an increase of 18 percent from last year’s 9 percent.
Meanwhile, taking the number 3 spot is Viu with 10 percent household penetration and WeTV at number 4 with 9 percent household penetration.
Newly launched VOD in the country, Discovery+, on the other hand, placed fifth with a household penetration percentage of 6 percent.
LOOK: iWantTFC, mas lumakas ang household penetration sa Urban PH noong 2022 with 11% ayon sa Nielsen CMV!
Congrats, @iwanttfc! 💙 pic.twitter.com/7ISjqk7ExC
— KPEx Official (@OfficialKpex) March 16, 2023
Other VODs included in the report are HBO Go and iQiYi, which tied for the sixth position with 5 percent and CignalPlay took the last place with 3 percent.
iWantTFC is ABS-CBN’s OTT content platform, which contains iWantTFC’s original series and other ABS-CBN-produced and restored films.
