Today, Spotify announced the release of “One,” an all-new Spotify Singles track performed by DxS – SEVENTEEN’s vocal powerhouse duo comprised of DK and SEUNGKWAN.
The Spotify Singles track also serves as the new official anthem for T1, one of the most celebrated esports teams in the world.
Produced by Founder of PLEDIS Entertainment Sung Soo Han in collaboration with Spotify, and composed by Nickko Young, d’tour and Neckwav, “One – Spotify Singles” celebrates the forces that drive competitive gaming, T1 and the fans behind them. Its lyrics tell a story of trust and solidarity, pushing past limits together and becoming each other’s answer in moments of doubt – making it a song built around what makes the team and its community special.
The release is the latest milestone in Spotify’s ongoing partnership with T1, and marks the first ever Spotify Singles track created for an esports team. Since launching in 2016, the Spotify Singles program has provided artists with a creative outlet to record exclusive tracks for the platform, from K-Pop ON! (온) Singles featuring ENHYPEN and STAYC, to the KrOWN X HAN series spotlighting K-hip-hop artists like Jay Park, Kid Milli, and MIRANI amongst others. With “One,” the program enters new territory, its first original track created for an esports team.
From Mockumentary to Main Stage
The release of “One” follows a teaser campaign that had fans of both SEVENTEEN and T1 doing a double take. The teaser video, which took the form of a mockumentary, followed T1’s fictional journey to debuting as a K-Pop boy group – only for DxS to show up and steal the spotlight with a surprise appearance.
The clip sparked conversations across both fandoms and set the stage for the release of “One – Spotify Singles”.
DxS will take the stage at T1 Home Ground in Seoul on August 14 to perform “One – Spotify Singles,” live for the first time. And for T1 and SEVENTEEN fans everywhere, the live performance video will be released on Spotify later this month.
“E-sports and K-Pop have some of the most passionate fan communities in the world, and with ‘One’ we set out to push the fandom experience into new territory. This Spotify Singles collaboration, the storytelling behind it, and DxS’ live performance at T1 Home Ground are all about creating a deeper connection between fans on both sides and the worlds they love.” said Gautam Talwar, Spotify’s General Manager for Asia Pacific.
