Loveday is an artist, producer, multi-instrumentalist and DJ hailing from the West Midlands, UK. Her dazzling dosage of individual indie dream pop sonics has seen her music featured in the likes of Wonderland, NOTION, The Line of Best Fit and many more, as well as becoming a viral success on her Instagram and TikTok, with millions of likes and shares. A rising woman in music, Loveday is influenced by other pop-woven artists such as Ellie Dixon and Lorde, with a multi-disciplined sound that travels far and beyond what we call pop music.
As well as heavy editorial support from Spotify’s New Music Friday UK, Iceland and Denmark, Peach and Fresh Finds UK & IE and national radio play on BBC Radio 1, the Coventry based songstress seems to be on her way to the very top of the modernised pop scene. She now continues on the momentum she has gained all by herself with fun-filled indie pop single ‘Peppermint’.
A no holds barred approach to pop, Loveday seamlessly breaks down the barriers in this modernised and edgy offering, where the song switches mood and dynamics so quickly, locking the listener in with the pop-woven and light-hearted lyricism. Cleverly layered harmonies and a vocal that commands your attention, ‘Peppermint’ seems to showcase Loveday’s full repertoire in this fascinating and ever changing track.
She says “Peppermint is about starting a new romance and not conforming to the rules and regulations of a “normal” relationship. It’s about being part of a romance that is refreshing and works for the people involved, without caring what less open minded people have to say about it. The song also expresses my confusion towards love; feeling that somebody is right for you but not being totally sure what that means. This song has great personal meaning to me because this is my life at the moment, I’m still living it.”
With her social presence continuously rising, Loveday is becoming one of the UK’s fastest rising and most dynamic artists, with an all encompassing sound that appeals to the masses. ‘Peppermint’ is just another example of her multidimensional craft, that impresses and sparks more and more intrigue upon each listen. Progressive pop feels like the best way to describe ‘Peppermint’, in a song that builds and transcends throughout, captivating from start to finish.
