On July 29, the CEO and Founder of the Luxe Beauty and Wellness Group, Anna Magkawas, discussed why she maintained having celebrities as endorsers of her beauty and wellness products.
At the 2nd Anniversary Celebration of Luxe Beauty and Wellness Group at the Grand Wyatt Hotel, which LionhearTV covered, Magkawas acknowledged the reach that celebrities offer when promoting her products.
“Kahit naman ako, I have my own influence, since sabi mo nga, social media influencer. Of course, they have another sets of following, they have their followers na hindi naman nakakakilala sa akin, so they have the reach na hindi ko kayang i-reach. So that’s why naniniwala pa rin ako sa power pa rin talaga ng social media.”
She noted the use of social media in promoting her brand and products.
“And ngayon rin naman talaga, mostly ng mga tao, nasa social media, so that’s why I use it as a tool para mas makilala nila ‘yung brand namin.”
She then pointed out how people often think Luxe Beauty and Wellness Group has been around for two years or more because of her social media reach and celebrity endorsers.
“And now on our second year, palaging–I’m so proud kasi akala ng ibang tao six years, seven years na tayo. But no, two years pa lang tayo. So ‘yun ‘yung naging impact.”
During the celebration, Magkawas unveiled her newest endorsers, such as social media influencer Small Laude and actor Jericho Rosales.
Magkawas spearheaded a star-studded celebration during the 2nd anniversary of Luxe Beauty and Wellness Group to commemorate the success of the beauty company.
Check more photos from the launch here:
Among the celebrities, personalities, social media influencers, and content creators present at the 2nd Anniversary celebration of Luxe Beauty and Wellness Group are Anthony Taberna, Zeinab Harake, Aubrey Miles, Deanna Wong, Viy Cortez, Cat Arambulo-Antonio, Dani Barretto, Vernice Enciso, Pau Fajardo, Jen Barangan, Connie Sison, and many more.
