The National Basketball Association (NBA) and Setanta Sports Philippines Limited (Setanta Sports), a subsidiary of international sports television company Eurasian Broadcasting Enterprise Limited based in the UK, today announced a multiyear agreement to deliver more than 120 NBA games each season through over-the-top streaming and pay television in the Philippines.
The agreement builds on the NBA’s multiyear collaborations with Eurasian Broadcasting Enterprise Limited and Setanta Ukraine Limited to deliver games through Setanta Sports’ pay TV channel and streaming platform across select countries in Europe and Asia.
Beginning with the 2023-24 NBA season that tips off its broadcast in the Philippines on Wednesday, Oct. 25, Setanta Sports will deliver live NBA games in the country through its streaming platform and pay TV channel.
Additionally, Setanta Sports’ streaming platform will offer live and on-demand access to original NBA programming, including the NBA’s wraparound content series “NBA 360,” which features exclusive interviews and behind-the-scenes access to players, coaches and more.
Fans in the Philippines can access the Setanta Sports platform by registering to the streaming service and downloading the Setanta Sports App on connected devices, including smartphones, tablets, and smart TVs.
As part of the new multiyear agreement, Setanta Sports will provide its subscribers and registered users in the Philippines across both over-the-top streaming and pay television with the opportunity to purchase the NBA Playoffs package on NBA League Pass, the league’s premium live game subscription service available on the NBA App. Pricing for the NBA Playoffs package offered by Setanta Sports will be announced at a later date.
“We’re delighted to extend our cooperation with the NBA to include the Philippine market, where basketball continues to be the most popular sport,” said Setanta Sports Philippines CEO Giorgi Pruidze.
“This collaboration will build on our extensive sports portfolio, which includes various premier international soccer and basketball leagues, and we look forward to showcasing the best NBA games on Setanta Sports to deliver a must-have platform for sports fans nationwide.”
“Filipino fans have an incredible appetite for NBA content, and we are thrilled to work with Setanta Sports to bring them even more NBA action year-round,” said NBA Asia Head of Content Partnerships and Direct-to-Consumer Kelly Cooke.
“With the 2023-24 season fast approaching, this collaboration will provide our passionate fans with new digital offerings and even more ways to watch their favorite teams and players across the wide range of platforms they’re engaging with.”
