Rakuten Viber is pumping up Manila’s live gig scene by gathering today’s chart-topping local artists for a night of proudly Filipino music! Catch acclaimed rock singer juan karlos, smash-hit P-pop girl group BINI, rising hip-hop act PLAYERTWO, and folk-pop ensemble Sugarcane as the app’s popular music channel comes to life with Backstage Pass Live, an invite-only gig kicking off on December 5 at the hip Baked Studios, Makati City.
What makes this exclusive one-night-only music jam even more exciting is that 100 lucky Rakuten Viber fans scored a couple tickets each to the Backstage Pass Live gig, and winners will be announced on December 2 via the Backstage Pass Channel & Backstage Pass Chatbot.
“We’re so excited to translate the Backstage Pass Channel experience into an actual music event with our first-ever in-person gig headlined by the same artists we have previously featured on the channel,” says David Tse, Senior Director for APAC at Rakuten Viber. ”
Backstage Pass Live is a celebration of what the channel has achieved so far, and also a taste of what Filipino music fans can expect moving forward. In 2024, we hope the channel not only brings our users closer to their idols, but also gives the spotlight to the vibrant local music scene in the Philippines, as we’re gearing up more perks, surprises, and live experiences for all its followers.”
Launched in 2021, Backstage Pass Channel aims to give fans an online “meet-and-greet” experience by letting featured artists share never-before-seen content and exclusive updates right in their Rakuten Viber chat. Some even host Q&A sessions, give free merch, and take fans through their creative processes.
To enhance the fan experience, Rakuten Viber has now launched the Backstage Pass Chatbot where subscribers can join exclusive promos and contests, buy exclusive merch, and get huge discounts for event tickets and more.
