The intense battle for domination on noontime, sees a landscape-defying turn, with ‘It’s Showtime’s’ historic debut on GMA Network’d main channel.
As the battle for viewership between the rival noontime shows, EAT Bulaga and It’s Showtime, continues to intensify, many wonder if the Kapamilya show’s airing on GMA is directly affecting EAT Bulaga’s ratings. The first four episodes’ TV ratings provide us with a glimpse into the ongoing rivalry and the shifting dynamics of the noontime television landscape.
Looking at the ratings data provided by Nielsen Philippines, we see an interesting trend unfold. On April 6, the day It’s Showtime made its GMA debut, it rated 9.6%, significantly higher than EAT Bulaga’s 4.4%. This marked a strong start for It’s Showtime on its new platform, setting the stage for a potentially fierce competition ahead.
Subsequent comparisons for April 8, 9, and 10, show a mix of varying ratings between the two shows. On April 8, It’s Showtime scored 8.3% against EAT Bulaga’s 4.3%, maintaining its lead but by a narrower but still significant margin compared to its debut. The trend continued on April 9, with It’s Showtime rating 8.7% compared to EAT Bulaga’s 4.4%, indicating a slight increase for the former while the latter remained relatively steady.
However, on April 10, the ratings landscape shifted once again. It’s Showtime rated 8.3% on this day, while EAT Bulaga saw a bump in its ratings, climbing to 4.9%. This suggests a potential resurgence for EAT Bulaga, closing the gap with its competitor and hinting at a possible comeback in the ratings race.
The fluctuating ratings between It’s Showtime and EAT Bulaga highlight the dynamic nature of audience preferences and the competitive environment of noontime television. While It’s Showtime started strong on GMA, EAT Bulaga has shown resilience and the ability to attract viewers even in the face of formidable competition. It is also worth-noting that with its current platforms, It’s Showtime is available to much more viewers, nationwide, than EAT Bulaga.
It remains to be seen how the ratings battle will continue to unravel in the coming days and weeks. Will It’s Showtime maintain its lead on GMA, or will EAT Bulaga reclaim its position as the top noontime show? Only time and viewer preferences will tell as the rivalry between these two iconic shows plays out on Philippine television screens.
