COTTO, a leading name in surface decoration and sanitary products, in partnership with Mariwasa, successfully captivated attendees at WORLDBEX 2025 with an immersive showcase of cutting-edge design and technology-driven solutions. Held from March 13-16 at the World Trade Center Metro Manila & SMX Convention Center Manila, the event highlighted the brands’ commitment to redefining living spaces through innovation and sustainability.
As part of their strategic expansion in the ASEAN region, COTTO and Mariwasa presented their latest portfolio under the theme Reimagine Living Refinement. The exhibit featured Smart Products and the KLIRR collection, reflecting their vision of blending functionality with aesthetic appeal. Designed to cater to evolving consumer needs, these innovations offer stylish, high-performance solutions for modern homes and commercial spaces.
Mr. Sitichai Sukkitprasert, Managing Director of Siam Sanitary Ware Industry Co., Ltd. (COTTO), stated that the company is focusing on fostering growth by expanding its regional market presence, continuously raising brand awareness across its portfolio.
“We will continue to build our brand and expand our presence in the ASEAN market, exploring new possibilities in the world of decoration under the concept of Reimagine Living Refinement. We invite people to reimagine and reshape their living spaces through distinct perspectives and decoration solutions that are better and more sustainable. This year, you will see carefully curated new COTTO products for bathrooms and décor surfaces, designed to enhance happiness, comfort, and aesthetics in everyday living spaces,” said Mr. Sitichai.
Recently, COTTO and Mariwasa have introduced “Smart Products” that feature advanced technology to enhance convenience in everyday life. This year’s highlight showcases a presentation theme in the format of a MUSIC shop, creatively narrating their story through display aspects that emphasize innovation and technology in unique and engaging ways, including products such as VIZIO and KLIRR category that cater to lifestyle needs.
Mariwasa, a trusted name in the Philippine market for flooring and wall tiles, showcased its latest ceramic tile innovations, renowned for their durability and superior decorative appeal. By leveraging its deep understanding of consumer preferences, Mariwasa continues to set new benchmarks in the ASEAN region’s construction and design sector.
With WORLDBEX 2025 attracting approximately 167,800 visitors and nearly 697 exhibitors, COTTO and Mariwasa’s presence garnered significant attention, solidifying their status as leaders in the ASEAN market. The overwhelming interest from architects, interior designers, and industry professionals reinforces the brands’ vision of shaping the future of home and commercial space innovation in the region.
For more information on COTTO and Mariwasa’s latest innovations, visit their official websites or follow their social media channels.
