Global technology brand HONOR unveiled its transformative HONOR ALPHA PLAN at the Mobile World Congress (MWC) 2025, signaling its ambition to evolve from a smartphone maker to a global leader in AI device ecosystems. This milestone marks a pivotal moment in HONOR’s journey toward innovation and excellence in the AI era.
The HONOR ALPHA PLAN introduces a USD 10 billion+ AI investment strategy and a commitment to provide seven years of Android OS and security updates for its HONOR Magic series. These initiatives highlight HONOR’s dedication to creating an open, value-sharing AI ecosystem and setting a new benchmark in long-term software support.
“AI is the future, and HONOR is ready to embrace it with cutting-edge innovation and collaboration. Through the HONOR ALPHA PLAN, we aim to empower individuals and industries to realize their full potential in the intelligent world,” said James Li, CEO of HONOR.
A Royal Endorsement of Innovation
During MWC 2025, HONOR’s AI advancements captured the attention of notable figures, including King Felipe VI of Spain. The King expressed his admiration for HONOR’s AI Deepfake Detection technology, which addresses the growing concerns of online identity fraud fueled by AI-generated filters. King Felipe VI praised the technology for its potential to protect users against digital threats and highlighted its importance in today’s interconnected world.
Accompanied by Diana Morán, Spain’s Minister of Science and Innovation, King Felipe VI also explored HONOR’s revolutionary AI Agent, the world’s first GUI-based personal mobile AI assistant. A live demonstration showcased its ability to seamlessly interact with third-party applications and perform advanced tasks, such as booking restaurants via voice commands. The King commended HONOR’s commitment to creating practical and user-friendly AI solutions that align with its vision of an inclusive AI ecosystem.
Recognized for Excellence at MWC 2025
HONOR’s innovations earned over 50 media awards for their outstanding technological advancements and products. Highlights include:
HONOR Watch 5 Ultra: Named “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED screen, and 15-day battery life.
HONOR Pad V9: Praised for its sleek design, AI-infused user interface, and powerful performance by Android Authority and Tom’s Guide.
HONOR Earbuds Open: Awarded “Best Earbuds” by TechRadar for exceptional sound quality, AI live translation, active noise cancellation, and comfort.
HONOR MagicBook Pro 14: Celebrated for its OLED display, powerful processors, and sleek design, making it an ideal choice for professionals.
Looking Ahead
With the HONOR ALPHA PLAN, the company reaffirms its vision of becoming a leader in the global AI race. By investing in transformative technologies and long-term customer support, HONOR continues to redefine the role of AI in everyday life, empowering users and industries worldwide.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
